As soon as a shut-down, All-Professional robust security for the Dallas Cowboys, Darren Woodson goes again on the defensive. In 2017, he turned the founding father of the software program firm, CounterFind which tracks and eliminates advertisements promoting counterfeit merchandise on-line. The corporate, nonetheless in its infancy, simply acquired an funding from the Blue Star Innovation Partners, a fund based by Cowboys proprietor Jerry Jones, his household and entrepreneur Rob Wechsler.
Woodson’s foray into the tech area started with an funding in a small e-commerce attire firm. In establishing conferences with giant organizations just like the NFL and NFLPA, he realized a standard drawback: evasive on-line counterfeiters.
As a matter of reality, it’s roughly a $four billion drawback for manufacturers within the sports, music and leisure areas.
After strolling out of 1 assembly, Woodson thought to himself that there must be a strategy to cease the sale of counterfeit merchandise on a bigger scale.
“That’s the large key,” Woodson defined. “To me, promoting attire on-line, that’s one factor, anyone can do this. However discovering out the right way to be disruptive in stopping counterfeit merchandise was one thing I undoubtedly needed to be concerned with.”
In beginning CounterFind, Woodson introduced on Rachel Duitch to assist with enterprise improvement and employed an abroad firm to construct the know-how.
“These entrepreneurs know what they’re doing is against the law in order that they cover all of those merchandise within the again-finish of the web site,” defined Duitch, CounterFind’s VP of Enterprise Improvement. “The one method to have the ability to discover the product is to be served a focused advert on Fb.”
As such, the know-how plugs into APIs to seek out the sellers and shut them down on the advert-degree.
CounterFind final yr partnered with NASCAR driver Dale Earnhardt Jr. to fight counterfeit merchandise.
Public Service Announcement: These shirts are made and bought illegally. I’m not affiliated in any approach. #Crooks #Swindlers #Counterfeit pic.twitter.com/ojY5FHU5JD
— Ralph Dale Earnhardt Jr. (@DaleJr) March 20, 2017
Now working with excessive-profile sports shoppers just like the Cowboys, Ohio State College and Collegiate Licensing Firm, the funding from BSIP marks one other step ahead for CounterFind.
“It’s a strategic funding understanding who the Cowboys are and the way huge their model is,” Woodson stated. “Simply the understanding of Jerry Jones and the way they really feel concerning the counterfeit merchandise business as an entire. This can be a nice partnership in the truth that they perceive learn how to shield their model they usually need to exit together with us and assist push that our there.”
For Woodson and CounterFind, the aim now’s to teach huge manufacturers and develop into the business chief. In any case, as Woodson put it bluntly, “you don’t get with Jerry Jones and the Dallas Cowboys and dream small.”