With assist from the worldwide cellular messaging service Viber, followers may have entry to behind-the-scenes protection of FC Barcelona.
FC Barcelona final week launched its Viber Public Account that gives 800 million worldwide customers with unique behind-the-scenes content material, news and updates main as much as the beginning of the La Liga season. Followers of the account will obtain entry to a bot expertise and are capable of obtain an unique FC Barcelona sticker pack as a part of a collection of sticker packs that will probably be launched.
FC Barcelona stars Lionel Messi, Neymar Jr., Gerard Piqué and Arda Turan visited Viber dad or mum firm Rakuten’s headquarters in Tokyo and interacted with a younger fan on a video name on Viber, which turned the official communication channel of the membership.
Rakuten and FC Barcelona began a 4-yr settlement (with an choice for a one-yr extension) to develop into Primary International Companions earlier this month.
Based mostly in Tokyo, Rakuten is an e-commerce market firm that encompasses over 70 companies within the digital content material, communications and fintech area. By means of these numerous markets Rakuten has created a singular ecosystem for customers and hopes to boost consciousness of that ecosystem.
When it comes to consciousness, FC Barcelona greater than fills the necessity. The membership has the worldwide fan base and mega-stars like Messi and Neymar Jr. to draw consciousness to any firm.
“Having Rakuten as FC Barcelona’s Primary International Companion and Official Innovation & Leisure Companion is an absolute pleasure and we’re positive that will probably be a profitable collaboration for each entities,” FC Barcelona’s Vice President chargeable for Advertising and Communication, Manel Arroyo, stated in a press release.
“The expertise, revolutionary imaginative and prescient and dedication to social improvement Rakuten has will assist the Membership proceed to develop and keep its place as a worldwide reference in a sporting and institutional sense. The shared philosophy, values and goals are, for sure, one other assure of the success which can come out of this settlement.”
The partnership will set off a collection of campaigns to interact shoppers and followers. Rakuten may also host kickoff occasions in 12 main cities throughout the globe to have fun the partnership.
“It has been a pleasure to get to know firsthand the work Rakuten is doing in Japan and to see the eagerness with which they work,” Messi stated in a press release. “Their dedication to teamwork is just like the strategy we tackle the pitch – it’s one thing that each events on this new partnership share.”