Golden Knights, Army end trademark dispute by agreeing to coexistence

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After a long trademark battle, the Golden Knights and U.S. Army have agreed to a coexistence over the use of the mark and name “Golden Knights.”

“We are pleased that we have agreed to coexist regarding the use of the ‘Golden Knights’ mark and name,” Bill Foley, chairman and CEO of the Golden Knights, said in a statement released Thursday. “Our discussions with the Army were collaborative and productive throughout this entire process. We are appreciative of their efforts and commitment to reaching an amicable resolution.”

Army will continue using the name “Golden Knights” and variations of it in connection with its parachute exhibition team, while the NHL team will continue to use the monkiers “Vegas Golden Knights” and “Golden Knights” as it relates to the professional hockey team based in Las Vegas.

Army originally filed the grievance in December, stating it should be paid for Vegas using the same “Golden Knights” name and colors as its parachute team. The same name and colors could confuse patrons and cause damage to their brand, according to the complaint.

Vegas responded to the filing in January by disputing the claims, stating it has never gotten complaints from people wishing to see a parachute show.

“We strongly dispute the Army’s allegations that confusion is likely between the Army Golden Knights parachute team and the Vegas Golden Knights major-league hockey team,” the statement released in January read.

“Indeed, the two entities have been coexisting without any issues for over a year (along with several other Golden Knights trademark owners) and we are not aware of a single complaint from anyone attending our games that they were expecting to see the parachute team and not a professional hockey game.”