Sure, people in canada watch the game and host parties, but a big element is missing. you don’t see the famous commercials that lead many folks to watch in the first place. so while americans see famous clips from apple or old spice, canadians watch commercials about tim hortons, snow shovels, and other local fare.. During super bowl 50, in 2016, american viewers got to watch heinz’s uplifting “wiener stampede” commercial, with dachshunds dressed as hot dogs gambolling in slow motion across a meadow. an ad for t-mobile featured executives from a rival company badgering drake, a rapper, to clutter up his lyrics with legalese.. Listen: the fight over u.s. super bowl ads in canada story continues below the crtc decision took effect last year, and super bowl 2017 was the first in decades in which canadians saw popular, high-budget u.s. ads in real-time..
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In response to viewer complaints, but to the chagrin of marketers, the canadian radio-television and telecommunications commission is ending sim sub, the simultaneous substitution of canadian commercials over u.s. ads, beginning with the 2017 super bowl, even though the regulator has acknowledged that sim sub generates more than $250 million in annual revenue for canadian broadcasters..
Ottawa — when a.j. hirsch-allen gets together with a dozen or so family and friends for his annual super bowl party on feb. 5 in toronto, there will be a big novelty on screen. he and millions of other canadian sports fans will be able to watch those flashy super bowl ads live on tv for the first time.. For the second year running, u.s. commercials will be aired in canada. that is, if you watch the big game on the american channel airing the game, nbc, and not a canadian station like ctv or tsn. but enjoy it in 2018—it might now stay that way..
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