NBC Reports Record-Setting Super Bowl Streaming Audience

Philadelphia Eagles receiver Alshon Jeffery catches a landing cross over New England Patriots cornerback Eric Rowe in Super Bowl LII. (Photograph by Patrick Smith/Getty Pictures)

NBC reported on Tuesday that Super Bowl LII had a report-setting streaming viewers in addition to rating tenth most-watched present in tv historical past.

The livestream of Sunday’s thrilling Philadelphia Eagles victory over the New England Patriots drew a mean-minute viewers (AMA) of two.02 million viewers. That was the mixture complete over 9 streaming retailers — together with a couple of NBC web sites and apps, NFL cellular from Verizon and the Yahoo Sports activities app, amongst others — and was larger than any earlier Super Bowl. (The primary to be streamed: NBC’s broadcast of Super Bowl XLVI in 2012.)

The viewers reached as excessive as three.1 million concurrent viewers with 633.7 million minutes of consumption throughout 6.1 million distinctive units over eleven hours of recreation-day programming. Playmaker Media powered NBC’s livestream.

“We’re excited by the report-breaking consumption in addition to the standard of the streams we delivered to soccer followers,” Rick Cordella, government vice chairman and basic supervisor of digital media for the NBC Sports activities Group, stated in a press launch. “We consider that is the most important home streaming sports occasion in historical past.”

Sling TV, one of many streaming providers providing NBC, reported that viewership of the Super Bowl elevated by 27 % yr-over-yr on its platform.

NBC Sports activities will stream 1,800 hours of the Winter Olympic Video games in PyeongChang, South Korea.

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