Topgolf started as an concept to enliven golfing ranges, envisioned by the Joliffe brothers in 2000. By 2015, Topgolf has grown to be a worldwide sports leisure group with 24 venues worldwide.
To proceed this progress, Topgolf acquired World Golf Tour (WGT) with a purpose to increase their digital format. By including a cellular facet to Topgolf, the corporate can market to each conventional golfers and digital players.
WGT, based mostly in San Francisco, is a sports gaming firm with over 20 million gamers worldwide throughout on-line, social and cellular platforms. The corporate’s mission is to mix the love of sports with revolutionary gaming.
The deal between Topgolf and WGT brings each offline and on-line experiences into one. Followers can proceed to play the prevailing WGT video games, along with new digital Topgolf video games.
“Becoming a member of forces with Topgolf means extra progress alternatives for our associates, improved service for our followers and extra improvement assets to advance our video games,” YuChiang Cheng, president of Topgolf Media and WFT Co-Founder and CEO stated. “The World Golf Tour group is happy to develop our present video games and construct much more partaking content material with Topgolf for the longer term. Topgolf’s widespread video games will quickly be obtainable to play anyplace on the planet from the palm of your hand.”
Topgolf is opening extra venues all through 2016. Topgolf Leisure Group (TEG), one other division of Topgolf, will assist prolong the model to different platforms. TEG has shaped Topgolf Media to reinforce the expertise by incorporating superior media. Topgolf Worldwide was additionally added by TEG to assist the worldwide improvement of Topgolf and will probably be based mostly in London.
“Topgolf has all the time signified a lot greater than a golf leisure venue,” defined Erik Anderson, Co-Chairman and CEO of TEG. “We envision ourselves as a worldwide sports way of life model the place individuals go to have one of the best occasions of their lives with golfing, gaming, meals and beverage, music, attire, digital content material and far more.”
By increasing to on-line variations, Topgolf will have the ability to market to extra customers. This can be a essential partnership for sports leisure to maintain up with the ceaselessly rising technological world and digital calls for of shoppers.