UFC star Conor McGregor’s plan to release whiskey called ‘Notorious’ put on ice

CONOR MCGREGOR'S plans to release his own 'Notorious' whiskey brand have been put on the ice.

The UFC superstar, 30, filed an application to register the product before his fight with Floyd Mayweather last year and he vowed to "take over" the Irish market.

 Conor McGregor named his whiskey brand after his UFC nickname

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Conor McGregor named his whiskey brand after his UFC nickname

But the 30-year-old has now withdrawn his trademark application following objections from a brewer in Co Carlow.

Seamus O'Hara, who is the founder of Carlow Brewing Company, had already registered the Notorious brand to sell alcohol in 2016.

He claimed that the two products "cannot co-exist peacefully in the market" and said the identical nature of the trademark was "expressing prohibited by trademark law".

The European Union Intellectual Property Office in Spain have ordered the Irishman to pay €620 (£580) to O'Hara.

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 The 30-year-old will have to change the name of his product

Getty Images – Getty
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The 30-year-old will have to change the name of his product

McGregor, who is known as Notorious, must now think of a new name for his product and submit another application.

Last month, the 30-year-old shared a photograph of himself working hard in his whiskey distillery with his 25.7 million Instagram followers.

He paired his flashy watch and well-fitted suit with an apron and a pair of gloves as he likened his product to "liquid gold".

The fighter, who is estimated to be worth around £76m, said: "Working hard at my Whiskey distillery.

 The Notorious Irish Whisky will be re-branded after the application was withdrawn

Getty – Contributor
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The Notorious Irish Whisky will be re-branded after the application was withdrawn
 The UFC star claimed he is making an un-matched Irish whiskey

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The UFC star claimed he is making an un-matched Irish whiskey

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"It is in my opinion, the finest distillery we have on this great island."

McGregor is still expected to sell the product, but it will come after his eagerly anticipated UFC return against Khabib Nurmagedov in Las Vegas on October 6.

 Notorious is returning to the Octagon for the first time in almost two years

Instagram @thenotoriousmma
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Notorious is returning to the Octagon for the first time in almost two years

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CONOR MCGREGOR'S plans to release his own 'Notorious' whiskey brand have been put on the ice.