Under Armour’s Chicago Model Home is the corporate’s largest retail location on the earth. At almost 30,000 sq. ft, it embodies all that’s the shortly rising UA model.
Now Under Armour has introduced a singular funding on this location within the type a golf simulator. The Chicago Model Home will now use Full Swing Golf’s Swing S4 mannequin simulator and Digital Inexperienced product. It will present clients an opportunity to check drive Under Armour golf merchandise in a sensible setting.
With the Digital Inexperienced system, slope and particulars of an in-retailer follow inexperienced might be modified so clients can expertise quite a few environments when deciding which putters to buy. Moreover, this Digital Inexperienced simulation tech might be used to duplicate Jordan Spieth’s prime putts from his younger profession to point out clients what Under Armour’s prime golfer experiences on the course.
“We’re excited to associate with such an iconic model and chief in progressive footwear and attire, stated Ryan Dotters, CEO of Full Swing Golf, in a press launch. “Each of our manufacturers share the identical dedication to innovation and know-how as displayed with the revealing of Digital Inexperienced, a stay undulating inexperienced. We’re thrilled to be part of Under Armour’s efforts to drive the sport by means of a very distinctive retail golf expertise.”
“We selected to work with Full Swing and Digital Inexperienced due to their slicing-edge know-how, which offers Under Armour shoppers with an unparalleled, interactive retail expertise,” stated Susie McCabe, Senior Vice President of International Retail. “Showcasing it within the UA Chicago Model Home, our largest retail location on the planet, enhances our shopper expertise in-retailer and permits model followers to work together with our product in an revolutionary and interesting method.”
On prime of the Model Home expertise, Full Swing Golf and Under Armour will work collectively on future advertising and retail initiatives at different places to offer potential Under Armour clients practical expertise with their merchandise earlier than deciding to buy.
If the Jordan Spieth simulation is any indication of how this partnership will play out sooner or later, Under Armour clients ought to be excited concerning the prospects of how different Under Armour athletes could be concerned in simulations to check out the corporate’s newest merchandise. Check out Steph Curry’s newest footwear on the a hardwood floor? No drawback. Expertise the related feeling of Under Armour’s HealthBox and related trainers with Lindsey Vonn guiding you thru a simulated work out? Undoubtedly. Run via on-subject simulated coaching drills with Tom Brady in Under Armour’s most superior compression gear but? We definitely hope so.