When Tiger Woods plays, people tune in. When he contends at a major, TV ratings go through the roof.
And Sunday’s final round of the PGA Championship in St. Louis delivered, as Woods recorded his best finish at a major since the 2009 PGA Championship.
Round 4 at Bellerive earned a 6.1 overnight rating on CBS, the network reported Monday, the highest overnight rating in metered markets for a PGA Championship since that 2009 tournament’s 7.5 and the highest for a golf telecast — outside of the Masters — since the final round of the 2012 U.S. Open had an overnight rating of 6.6, according to Sports Media Watch.
Sunday’s overnight rating reflects a jump of 69 percent from last year’s PGA Championship (3.6) and is up 56 percent from the 2016 PGA’s 3.9.
Viewership peaked at 8.3 from 7-7:15 p.m. ET, as Brooks Koepka closed out his victory and Woods settled for second.
St. Louis led all markets Sunday with an 11.5 rating, followed closely behind by Fort Myers, Fla. (11.2). Kansas City (10.4), Tampa-St. Petersburg (9.8), West Palm Beach, Fla., and Dayton, Ohio (9.5 in both) rounded out the top five markets.