Adidas Uses Data-Driven Modeling Of James Harden’s Feet For His New Shoe

The brand new Harden Vol 2 (Courtesy of adidas)

Adidas just lately unveiled its revolutionary Harden Vol 2 sneakers — the newest installment of Houston Rockets celebrity James Harden’s line — utilizing superior generative software program to strengthen the shoe in line with his personal patterns of footwork and path modifications.

This shoe is adidas’ first basketball sneaker with Forgefiber and full-size Increase foam. The Forgefiber depends on yarn coated with TPU (Thermoplastic polyurethane) “to strengthen Harden’s signature jab step, step-again and Eurostep,” in line with the press launch.

“It’s tailor-made to my recreation and fast change of path,” Harden stated. “Being totally different within the sense of my actions – the step-backs and Eurosteps and fast crossovers – you bought to have a shoe that’s designed to maneuver everytime you transfer . . . and never a second later.”

 

Harden first wore the brand new footwear within the Rockets’ Feb. 14 recreation towards the Sacramento Kings earlier than the product turned globally obtainable to the general public two days later. The primary version launched in December 2016 on the completion of an in depth three-month, tech-infused marketing campaign dubbed Undertaking Harden.

Adidas took a knowledge-pushed strategy to creating the footwear, modeling Harden’s personal strain factors and reinforcing the shoe accordingly.

Lead designer Rashad Williams, who beforehand labored as head of males’s basketball at Beneath Armour the place he helped develop Stephen Curry’s signature footwear, informed Sneaker Information, “He needed to ensure he had a extra holistic match — we name it a 360-diploma match. He needed nice traction, nice midsole cushioning and nice cushion within the higher. The best way we obtained after it’s with a brand new knowledge-knowledgeable traction sample. That is all based mostly off of strain mapping of James foot. The pods on the underside are all the identical match however not the identical measurement, and as you get to the smaller clusters, that’s the place James places probably the most strain on his foot.”

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