After Years Of Courting, Go Pro And Red Bull Finally Tie The Knot

Picture by way of

GoPro and Red Bull simply introduced an official partnership within the type of a multi-yr deal that may embrace distribution, product innovation, content material manufacturing and rather more.

The two corporations have been linked to at least one one other for a very long time. They’re each giants of the motion sports group, and for years they’ve cross-promoted their manufacturers. In March of 2013, Red Bull and NBC Sports activities made GoPro an official associate of the Red Bull Signature Collection, which included utilizing some GoPro footage on each tv broadcast all through the 2013 season.

They may associate to distribute and promote content material, which they may now co-produce. Their media productions will probably be distributed throughout all of their platforms, on-line and tv – The GoPro Channel, Red Bull TV, Red to call a couple of.

For GoPro, who has been struggling a bit financially these days, Red Bull’s new fairness stake of their firm will assist, and it already has. The motion digital camera maker noticed a 7% improve of their inventory, in a single day. Their deal additionally makes GoPro the one level-of-view motion digital camera supplier Red Bull will use. To place the magnitude of this into perspective, Red Bull hosts over 1,800 occasions yearly, in additional than one hundred nations.

Nicholas Woodman, founder and CEO of GoPro could be very enthusiastic about this new partnership, “This can be a content material-sharing partnership that’s dramatically expanded from something we’ve completed earlier than… inclusion throughout all of those properties—and persistently so—is enormously highly effective for our model and our enterprise.”

The two corporations have amassed big followings through the years throughout social media channels. Between Fb, YouTube, Instagram and Twitter they attain over eighty million followers. GoPro and Red Bull will now be capable of share every others content material throughout the array of channels, to create much more engagement and model consciousness.

We have now coated GoPro on quite a few events and the motion digital camera big helped begin an entire new business, which actually didn’t exist beforehand. Now they’re dealing with competitors within the market. When Red Bull began within the late 1980’s, they have been one of many first power drink corporations, and since then they’ve helped spark an enormous rise in that market.

Dietrich Mateschitz, founder and CEO of Red Bull sees their partnership as one that may assist to amplify each manufacturers.

“First individual views, breathtaking photographs and leading edge cinematography are the hallmarks of each story advised inside Red Bull’s portfolio of productions and reside broadcasts… As companions, Red Bull and GoPro will amplify our collective worldwide attain, the facility of our content material and skill to fascinate.”

GoPro lately introduced their delay of their new drone, and as a result of underperformance they’ve laid off a small quantity of their workforce. This deal will assist them attempt to stay financially secure as they proceed to spend money on new merchandise, which ought to assist them develop sooner or later.

Red Bull now has the power to assist GoPro in product improvement, and once they do launch new merchandise they may also help them attain an enormous viewers, in a short time. Moreover, Red Bull sponsors tons of of athletes across the globe. They’re synonymous with motion sports, and even personal their very own MLS group, the New York Red Bulls. GoPro has additionally made inroads in main North American skilled sports, after partnering with the NHL.

The two corporations share a really distinctive philosophy, serving to to push the bounds of human achievement by way of sport. Red Bull and GoPro each present platforms for showcasing all kinds of sports, preformed at their highest ranges. Collectively they need to be capable of take the motion sports business to an entire new degree.