Amazon Partners With USTA For Exclusive US Open Rights In Eire, UK

2017 US Open on the USTA Billie Jean King Nationwide Tennis Middle (Photograph by Al Bello/Getty Pictures)

Amazon and the U.S. Tennis Affiliation have entered right into a 5-yr deal that provides Amazon Prime Video the unique reside telecast rights to stream the US Open tennis event within the U.Okay. and Eire.

The deal, which kicks off on the 2018 US Open, consists of reside and on-demand content material, together with reside match play that’ll be streamed from the USTA Billie Jean King Nationwide Tennis Middle from August 27 to September 9, and match highlights.

“We’re proud to companion with the USTA so as to add the US Open to the rising portfolio of sports obtainable on Prime Video,” Alex Inexperienced, the managing director of channels and sports for Amazon’s Prime Video Europe group, stated in a press release.

It’ll be obtainable to Prime members in each territories at no further value.

SportTechie Takeaway

Amazon is among the many many streaming corporations and social networks scooping up sports rights in an effort to serve sports followers who’ve trimmed the normal cable twine. Amazon has been working to increase its stay and unique sports content material over the previous few years. It gained the rights to a handful of Thursday Night time Football video games final NFL season, and its Prime originals embrace quite a lot of sports-targeted films and collection, comparable to Le Mans: Racing is All the things, GRAND PRIX Driver and two seasons of the behind-the-scenes NFL present All or Nothing.

Moreover this yr, Prime Video launched UFC Pay-Per View occasions within the U.S. and introduced plans to ship reside and on-demand protection of the AVP Professional Seashore Volleyball Tour and the Subsequent Gen ATP Finals. In June, Prime members within the U.Okay. and Eire will even give you the chance watch stay and on-demand content material overlaying the ATP’s Queen’s Membership Championships and Eastbourne Worldwide, as a part of an ATP partnership that may function 37 ATP World Tour occasions yearly starting in 2019. 

Elsewhere within the market, Verizon partnered with Tennis Channel earlier this yr to spice up the streaming choices on its app. Hulu launched its reside month-to-month TV service in Might 2017 with greater than 50 sports, news, leisure and youngsters’ channels. Since then it has streamed stay video games from main professional and school leagues, from the 2018 Winter Olympics and March Insanity event to native video games throughout the NFL, MLB and NBA. Final week, it partnered with the NHL to stream the Stanley Cup Playoffs and with Turner Sports activities in a advertising plan that may span TNT’s protection of the NBA Playoffs.

Quite a few broadcast corporations, akin to ESPN (with its $four.ninety nine ESPN+) and CBS (by means of its free streaming channel CBS Sports activities HQ), are launching their very own over-the-prime apps.