Amazon Snaps Up Tennis Rights To Stream Next Gen ATP Finals

Amazon Prime Video is an official streaming associate of the ATP World Tour and can allow worldwide distribution of the Next Gen ATP Finals, the ATP and ATP Media introduced Thursday.

The Next Gen ATP Finals is the season-ending event for the world’s greatest 21-and-Underneath gamers and is offering a chance to check new guidelines and innovation within the sport. It was introduced that this yr’s event in November will function Hawk-Eye’s digital line calling system, eliminating human line judges from the courtroom.

With the streaming deal, Amazon could have worldwide OTT rights for this yr’s event and 2018 as nicely, together with full unique rights within the U.S. to distribute outdoors the ATP’s OTT channel Tennis TV and excluding China. All Next Gen ATP Finals matches produced by ATP Media might be proven. ATP has additionally produced three documentaries monitoring up-and-coming #NextGenATP gamers that may air on Amazon Prime Video.

“Innovation is on the coronary heart of every thing we’re doing with the Next Gen ATP Finals, and the best way by which we current and broadcast the occasion is central to that,” Chris Kermode, ATP Government Chairman & President, stated in a press release. “Our settlement with Amazon will give this yr’s inaugural event in Milan a world attain in a digital area that’s solely turning into more and more necessary on the earth of sport & leisure.”

Amazon has been snapping up rights to stay sports, and the deal units the stage for the partnership to probably increase. Amazon had been within the operating and showing to shut in on acquiring the rights to stream within the U.Okay. the most important ATP World Tour tournaments — not together with the Grand Slam tournaments. Amazon Prime members within the U.Okay., Germany and Austria have already got entry to the French Open by means of Eurosport on Amazon Channels.

Within the U.S., Amazon is streaming eleven Thursday Night time Football video games this season starting subsequent week.

“We all know reside sports attracts a passionate fan base, lots of whom are Prime members,” Greg Hart, Vice President of Amazon Video, stated in a press release.  “We’re thrilled ATP has awarded distribution rights to Amazon, displaying their dedication to streaming stay sports.”