Ampsy, Bluemedia To Track Audience Emotion During Super Bowl LII

Quarterback Tom Brady of the New England Patriots arrives together with his teammates for Super Bowl LII (Photograph by Elsa/Getty Photographs)

Yearly, the Super Bowl brings us emotionally-charged moments. Final yr’s recreation was chock-filled with them because the New England Patriots climbed again from a 25-level deficit to beat the Atlanta Falcons. This yr, we will quantifiably measure viewers emotion because of Ampsy and bluemedia.

By combining Ampsy’s proprietary geofencing know-how with bluemedia’s capacity to create experiential activations, entrepreneurs can give attention to probably the most emotionally-pushed factors of the sport.

Ampsy’s geofencing tech will unlock reactions from the very best-profile influencers inside U.S. Financial institution Stadium based mostly upon their posts on social media. Their reactions uncover which moments resonated most with followers. By understanding this, entrepreneurs can use these moments to create content material that hooks shoppers.

Followers from anyplace on the planet can monitor the excitement reside at fifty

“Hyperlocal Emotion Measurement knowledge provides us a extra granular understanding into the precise moments that folks love, and with these insights we will prescribe to our companions advertising and programming initiatives, along with signaling particular methods to enhance and elicit extra feelings at future occasions,” Ampsy CEO Jeremy Gocke stated in a press release.

Ampsy and bluemedia introduced a partnership in 2016, bringing collectively the 2 Phoenix-based mostly corporations in delivering hyperlocal visualization and analytics know-how

“Ampsy provides us fast, environment friendly readability on influential attendees who take to social at our shopper occasions and experiential activations, and we’ve had success retargeting and leveraging these,” bluemedia president Darren Wilson stated in a press release“As we glance to additional unlock insights about what motivates and pursuits followers, we’re desperate to see how viewers emotion knowledge will help us interact occasion attendees with objective and enhance our shoppers’ activations over time.”