Andy Roddick Demonstrates New Monetization Strategy For Twitter During US Open

Andy Roddick (Picture by way of Chase.com)

The U.S Open is in full swing and followers are witnessing unimaginable moments of athleticism and masterful tennis. Know-how can also be enjoying an incredible position in enhancing the fan’s expertise, and permitting them to get nearer entry to the celebs of the sport, previous and current.

Followers are more and more partaking with the sport and the gamers by way of Twitter, Periscope and different mediums. This week, Andy Roddick has teamed up with Chase to offer the followers with much more compelling reside content material throughout this yr’s open. All through the event, the previous U.S. Open champion will invite viewers to hitch him in offering his professional perspective on the video games. Andy will even be a part of a reside broadcast on Twitter and Periscope throughout which he’ll take questions from the viewers on the recreation, and share his personal expertise of enjoying on the most important stage in Tennis.

The #MasterTheOpen marketing campaign goals to offer followers with one of the best US Open expertise attainable, each contained in the stadiums and out. For Twitter, the sponsorship from Chase exhibits they’ve discovered one other solution to monetize stay content material; one which looks like it might be simply replicated throughout reside occasions, notably sports.

Chase CMO Kristin Lemkau offered the rationale behind partnering with Andy on this marketing campaign. “We’re actually excited to associate with Andy. When he began Periscoping throughout Wimbledon, it was clear to us there was a change in how individuals will watch sports. We expect this can be Chase’s greatest yr out on the Open with our partnerships with Andy and Serena. With #MasterTheOpen marketing campaign we would like Tennis followers to have the most effective US Open expertise potential, even when they will’t make it out to Arthur Ashe.”

Social media is certainly altering the best way individuals watch and expertise sports. The conversations on-line mirror fan dedication to the sports they’re watching, and extra sponsors are recognizing the significance of interacting with the followers on-line. Twitter has made nice strides lately to offer followers with extra content material, streaming NFL video games, and flirting with the risk of a stay streaming settlement with Apple TV after touchdown quite a few sports streaming rights.

To hitch Andy Roddick’s expertise on throughout this yr’s US Open, comply with @andyroddick and @Chase on Twitter.

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