Sporting golf equipment of all sizes and shapes across the globe are using know-how to seek out the easiest way to attach with followers and improve model consciousness. Some have tried reside streaming packages, some have tried knowledge mining to greatest relate to the wants and needs of their clients, however the Affiliation of Tennis Professionals has created it’s very personal social media app that may permit followers from anyplace on the planet to attach and take part on the planet tennis area.
ATP, together with social networking firm, Vixlet, just lately launched an app referred to as MyATP. Tennis followers who want to join with friends that share comparable pursuits will use the app, in addition to these inquisitive about following their favourite athletes’ progress.
“There isn’t a doubt that the arrival of social media has revolutionized the best way by which individuals are partaking with their pursuits and passions,” stated Chris Kermode, ATP Government Chairman & President. “I’m happy that the ATP, along with Vixlet, are on the forefront of this new know-how that may allow followers to expertise the ATP World Tour on a degree by no means imagined earlier than.”
The app itself has an array of various choices that a consumer can expertise, one of the crucial spectacular being the power to decide on an athlete that brings up a feed that permits the consumer to obtain all of the news and updates relating to that athlete.
The ‘Participant’s Lounge’ permits customers to work together with their favourite stars by way of a portal that’s utilized by each athletes and followers, and the ‘Fan Discussion board’ space is the place followers can go to speak all issues tennis, whether or not it’s photographs, making predictions or just displaying help.
These options are just the start of what is going to construct towards this yr’s Barclays World Tour Finals, and can act as a promotion software for the extremely anticipated collection.
Vixlet, a small social networking firm from Los Angeles, is happy to have made this breakthrough partnership to show their work on a worldwide scale.
“ATP has all the time strived to be at the vanguard of innovation with regards to delivering distinctive experiences for its followers round their ardour for tennis,” stated Krishna & Lisa, Co-Founders of Vixlet. “In continuance of this spirit, we really feel very privileged and excited to have labored with ATP to reimagine the digital way forward for followers, tournaments, and gamers with MyATP while pushing the frontiers of social media.”
Not solely will the brand new app promote the World Tour, however it additionally has the power to advertise tennis as a sport, and can profit from the software program’s international attain. Fairly probably one of the best factor about social media for enterprise, is that geographically, there are not any limitations. The MyATP app will do an incredible job at bringing individuals from afar collectively, and placing tennis is the forefronts of extra individuals’s minds.