Australian Sports Content Startup 20FOUR Hopes To Bring Fans Closer To Athletes

Robbie Maddison poses for a portrait through the film premiere of On Any Sunday – The Subsequent Chapter in Amsterdam, The Netherlands on March twenty second, 2015. (Jarno Schurgers/Pink Bull Content Pool)

A brand new sports content material app and web site has launched in Australia referred to as 20FOUR. The corporate hopes to pump out a ton of behind the scenes athlete-associated content material for an array of sports.

The Sydney-based mostly startup, which has been within the works for the final 18 months, plans to ship principally video content material for followers of Australian guidelines soccer, rugby, soccer, cricket, browsing, snowboarding, motocross and extra. The athletes, in addition to 20FOUR’s in-home manufacturing group, will produce all the content material.

The hope is to offer followers entry to low season, off-day and behind the scenes motion they not often can get from a recreation or occasion tv broadcast.

“Shoppers have voiced a transparent choice for genuine, snackable content material – obtainable on demand,” 20FOUR CEO Chris Haigh, a former head of technique at Fox Sports Australia, stated in a press release. “20FOUR will carry the sporting dialog between video games, and all through the low season, in a means that hasn’t been seen earlier than on this market.”

Apart from 20Four’s unique content material, athletes’ social media posts will seem on the platform. All of 20FOUR’s content material will probably be out there utterly at no cost by way of its web site and cellular app, which launched Wednesday.

20FOUR needs to assist deliver followers nearer to their favourite athletes with a view to assist them higher perceive what being knowledgeable athlete is all about. “We’re creating an athlete-to-fan cellular based mostly group targeted on creating a real connection between individuals and their sporting heroes,” Haigh stated. “We’re working instantly with the most important names in Australian sport to create unique content material that followers need to see.”

On the similar time, manufacturers and sponsors will have the ability to faucet into 20FOUR’s video and photographic content material. Haigh expressed the startups curiosity in producing branded content material for an array of corporations. 20FOUR will earn money by leveraging their athletes’ stardom and broad-attain.

“Athletes when used appropriately drive actual engagement and affect,” Haigh advised StartupSmart. “In 2017, they’ve actual business worth and in themselves are a media asset. To formally commercialize that asset you want scale.

“With a number of the actually massive guys … you’ll see some huge model involvement, however the majority of athletes out there can’t entry that.”

The corporate hopes to assist much less nicely-recognized athletes achieve publicity by putting them in the identical content material world as huge-time Australian sporting names corresponding to Australian guidelines footballer Joel Selwood, motorcycle stunt rider Robbie Maddison, surfer Laura Enever, combined martial artist Rob Whittaker and others. At present, a complete of fifty six featured athletes have partnered with 20FOUR.