Airbnb and Audi took the saying “from the consolation of your personal house” to new ranges when watching stay soccer.
In the course of the current 2017 Audi Cup, held initially of this month, each manufacturers teamed as much as rework part of the pitch-aspect part of German staff Bayer Munich’s stadium — Allianz Arena — into the inside of a house. In a contest run on the Airbnb web site, it requested a household to explain “the most effective soccer-associated reminiscence they’ve shared collectively” in an effort to win.
The winners not solely received to catch 4 video games of soccer, but in addition stayed in a single day within the Allianz Arena, with two beds and one rest room created for the competitors. Bayern Munich’s Jérôme Boateng, additionally acted because the profitable household’s host all through their keep on the Allianz Arena, as detailed in a mock consumer profile for the World Cup-profitable defender.
Along with this, Audi’s self-driving automotive, referred to as “Jack,” picked the profitable household up and introduced them to the stadium forward of the video games, whereas the household’s youngsters have been capable of escort their favourite gamers onto the sector for the kickoffs. They have been additionally allowed to have fun with the profitable groups after the matches on the pitch.
The Audi Cup, a pleasant soccer event, held earlier than of the beginning of the soccer season, noticed hosts Bayern Munich, Spanish La Liga aspect Atletico Madrid, English Premier League membership Liverpool and Italian Serie A group Napoli compete. Atletico Madrid beat Liverpool on penalties to win the event.
Beforehand Airbnb and Audi have teamed up for various different publicity stunts together with creating a visit for sports automotive followers to drive an Audi R8 V10 Coupe, underneath the supervision of knowledgeable driving teacher, round a distant a part of the Nevada desert.