Brazil, France, Spain Taking Twitter Behind the Scenes at the World Cup

Neymar looks on during a Brazil training session during the FIFA World Cup 2018 at Yug-Sport Stadium in Sochi, Russia. (Photo by Buda Mendes/Getty Images)

Brazil’s national team has taken its more than 4.3 million Twitter followers behind the scenes of its Russian World Cup journey in a newly announced formal partnership.

Twitter had indicated prior to the World Cup that sides such as Brazil, France and Spain would be producing content exclusively for its platform, and Brazil has been a particularly active participant at its handle, @cbf_futebol.

Dozens of training videos have been posted, as well as tours of the stadium locker room, a meet-and-greet with retired legend Ronaldo, and clips with the Brazilian mascot, Canarinho (Little Canary). The mascot even has his own emoji activated by the hashtag, #Canarinho, and the Brazilian flag is triggered by the team motto, #GigantesPorNatureza (“giants by nature”).

“The partnership with Twitter ensures that this premium content reaches the public in an agile and modern way,” Rogério Caboclo, the Brazilian Football Confederation’s executive director of management, said in a press release (via Google Translate).

Though no official announcement has been made by Spain or France, those countries have been posting unique videos of training and travel.

Here, Spain’s Sergio Ramos and Dani Carvajal engage in a penalty kick duel.

And the French side is shown in transit, with a couple players dabbling in Football Manager.