Bridgestone Golf Launches BFIT Golf Ball Fitting Launch Monitor App

Golf balls, tiny white spheres that get smacked tons of of yards off of a tee, look the identical to the spectating eye. However there’s fairly a little bit of choice, and a number of other necessary elements, that go into the ball a golfer makes use of.
That’s why Bridgestone Golf is releasing a brand new app, BFIT, that helps golfers of all ranges work out the ball that works greatest for them on the course. The idea is known as ball becoming, and the app will assist gamers decide — by means of numerous velocity and distance metrics — the kind of golf ball that may optimize their recreation on the course.
The app itself presents two choices: a fast becoming, or a extra in-depth choice. Golfers utilizing the app first enter private statistics and knowledge pertinent to their type of golf — whether or not they choose really feel or distance, how typically they play, and the present model and mannequin of the balls they use.
“Knowledgeable golfer could also be in search of loads of spin. That method they will management it across the greens and get it to cease, however then in flip, a golfer that may’t actually management the ball in addition to knowledgeable golfer wouldn’t need lots of spin,” stated Adam Rehberg, a Bridgestone Golf ball becoming consultant.
To offer the golf ball these totally different properties, Bridgestone manufactures its totally different fashions of balls with sure supplies, from the core to the floor, that may have an effect on the spin, accuracy and distance the ball travels, and the way the ball responds to several types of golf equipment. A golf ball might be custom-made in any method in step with the laws enforced by the USA Golf Affiliation and the Royal and Historic Golf Membership of St. Andrews.
“We all know extra concerning the golf ball efficiency than anyone else from a consumer perspective,” Rehberg stated.
“We do our greatest to offer the golfer with probably the most optimum match and with the magnitude of knowledge that we’ve compiled through the years.”
Rehberg stated Bridgestone owns a trove of knowledge from 350,000 ball fittings and two million distinctive swings to create algorithms that may calculate the ball’s spin fee, carry distance and complete distance from the evaluation of a excessive-velocity video taken inside the app. These 350,000 particular person ball fittings offered Bridgestone with knowledge from professionals, however principally from amateurs throughout the nation.
One skilled, Bryson DeChambeau — the 2016 tour champion — has been touting BFIT. He confirmed it off finally yr’s Shopper Electronics Present and has advocated avidly for ball becoming as a follow. The USGA, nevertheless, prohibits using the app, or any comparable know-how that gives actual-time knowledge, on the golf course throughout aggressive play.
“With my know-how and physics background, the BFIT app is ideal for me,” DeChambeau stated in a press release. “The success of Bridgestone’s ball becoming program has benefited many over the previous decade, however the plenty need to expertise how useful this course of is and the app permits most inclusion for golfers of all talent ranges.”
Bridgestone is launching the app within the U.S. anticipating business success. From there, the app might launch in Japan, the place the corporate has a big presence, and will ultimately spawn a extra superior model and a spin-off app that might assist present a golfer which golf equipment to make use of.
Due to the video high quality the app requires, the app works solely on the iPhone 6 or newer and on the iPad Professional 9.7, regardless of having been in improvement because the inception of the iPhone 5. It’s at present solely obtainable without spending a dime on the Apple platform.
“The large key with this system is it’s going to be used as a software to get you match on the fitting golf ball,” Rehberg stated. “Nevertheless it additionally might be utilized in its launch monitor capability to have the ability to educate the golfer to the nth diploma on what their circumstances are.”