The 2018 NASCAR season marks Dale Earnhardt Jr.’s first in a full-time media position. After retiring final season from a 19-yr driving profession in the Monster Power Cup Collection, Junior has made a name for himself in racing whereas dwelling as much as his late father’s legacy.
That is the message Goodyear is sending with a touching new commercial launched Wednesday.
The advert options clips of Earnhardt Jr.’s days rising up at race tracks, plus moments of Junior racing towards his father Dale Earnhardt Sr., who died in a crash on the final lap of the 2001 Daytona 500. Watch the commercial under.
“I am not hurting for cash — it isn’t like I have to do these offers for any monetary achieve,” Earnhardt Jr. advised ESPN relating to his choice to endorse Goodyear in the advert. “I simply be certain that the message, if we do embrace Earnhardt historical past and speak about Dad, it’s got to be accomplished in a correct method for me to be snug doing it.
“I like to inform the story. It makes for an excellent story. It makes sense to me with Goodyear as a result of he was an enormous fan of Goodyear. … He can be proper there beside me if he might, telling the identical story.”
ESPN’s Bob Pockrass detailed Earnhardt’s reasoning behind being so selective together with his endorsements, how the Goodyear commercial got here collectively and why it is such a becoming tribute for these concerned.