California-based mostly GoPro, Inc. is in partnership talks with a number of groups who will probably be competing at the 2015 Tour de France. Over the previous a number of years, the corporate has seen unimaginable progress, with particular concentrate on excessive sports purposes. Now, GoPro plans to broaden into the world of aggressive biking by putting in their units on the entrance of the bikes of aggressive cyclists. The objective is to seize unimaginable level-of-view (POV) footage not often out there on broadcast.
“The UCI is dedicated to bringing know-how and innovation to the printed and fan expertise of our sport,” stated Union Cycliste Internationale’s President, Brian Cookson, in an interview with Velo Information.
In a sport the place pores and skin tight fits, feather-mild bikes, and aerodynamically-formed helmets are used to achieve the slightest of benefits, including a digital camera appears counterproductive. Regardless of this doubt, a number of groups are very inquisitive about a partnership with GoPro. Cycling’s governing physique, Union Cycliste Internationale (UCI), requires bikes to be at least 6.eight kg or about 15 lbs. Some groups wrestle to meet this minimal requirement with all of their weight saving techniques. Weighing in at a mere eighty three grams, the digital camera might truly be useful for groups, each competitively and financially.
Sponsorship income is extraordinarily essential to the game. In contrast to soccer and components one, groups don’t get a portion of income generated via tv rights. Cyclists, as an alternative, rely closely on sponsors to hold them racing.
“The economics of biking are very difficult at the second,” Cookson advised Bloomberg.
“Everybody sees the business alternatives” of video cameras.
A partnership with GoPro might assist groups get in on media income. A number of groups see the worth of this chance and try to get forward of the sport. On November 25, 2014, eleven groups gathered to type a gaggle devoted to enhancing the game of biking by way of know-how. Referred to as Velon, they hope to form a greater financial future for all groups. Two of those eleven are sponsored by the businesses Shimano and Garmin, each of which additionally make on-board video cameras comparable to GoPro. Success of those tech partnerships might convey main constructive change to the game of biking.