How Maria Sharapova Is Building Her Brand Through Business And Technology

Picture by way of Sky Sports activities.

Though it will not be thought-about her greatest season, 2015 marked Maria Sharapovas fifth consecutive yr within the Prime 5 in the long run of the yr rating. The Russian, 5 time Main champion, suffered of a leg damage which pressured her to tug out of the summer time onerous courtroom season in North America. Though a disappointing season for her commonplace, she nonetheless managed, for the eleventh straight yr, to be the very best paid feminine athlete in accordance to Forbes Journal. $29.7 million income of which 23 got here from endorsement. Second on this record is very long time rival Serena Williams, who stopped at solely$24.6 million.

However the place does all this success in enterprise come from? Like in her recreation, persistency and perseverance are the 2 key elements for her profitable technique. Shes among the many hottest feminine athletes on social media, with virtually 2 million followers on Twitter and over 15 million followers on Fb, together with her personally taking good care of the posts to let her followers knowledgeable about her life each on and off the courtroom.

Her oldest collaboration with the multinational company Nike began when she was solely eleven, and that has nonetheless to return to an finish. Through Nike she produces her personal line of clothes and she or he is now beneath an eight yr, $70 million contract. In 2014 she turned the primary ever feminine ambassador of the German vehicle producer Porsche. Amongst her sponsors we discover Evian, a well-liked European model of water, and Tag Heuer.

However when you assume that the majority of her cash comes from the above endorsement, youre method off monitor. Like others within the subject (e.g. Carmelo Anthony), Sharapova shouldn’t be solely an awesome athlete, but in addition a tremendous businesswoman. In 2012 she invested half one million of her cash to launch her personal model of gummy candies Sugarpova. Within the first semester she bought over 30,000 luggage and today the road consists of 12 flavors and is being bought in 30 nations. Final yr she bought over 5 million luggage. Lately she additionally added clothes and jewellery to her model. In 2016 shes getting ready to launch chocolate out there beneath a separate label referred to as ChocoPova, as introduced lately on her Twitter profile.

In 2013 she even considered altering her final identify into Sugarpova on the US Open. Sadly she acquired injured and needed to withdraw from the event, however we all know for positive that she began to file a courtroom case in Florida (state in the place she lives) to formally change her final identify, explaining she would have ultimately gone again to her unique one after the competitors was over.

Not uninterested in her enterprise actions, she determined to get herself a particular present for her twenty seventh birthday. Final yr she turned Co-Investor and Co-Proprietor of SUPERGOOP!, a premium model of sunscreen and different pores and skin merchandise. Along with founder and CEO Holly Thaggard, they launched Challenge Black Dot, a marketing campaign that goals to finish pores and skin most cancers in America. Their aim is to extend consciousness amongst younger college students concerning the significance of sunscreen and pores and skin most cancers.

Sharapova together with her basis has additionally been actually lively as a UNDP (United Nations Improvement Program) Goodwill Ambassador, donating cash to help social causes, with a robust give attention to causes relating to individuals affected by the Chernobyl explosion in 1986, after her household needed to depart the world due to the accident. She was ultimately born in Siberia in 1987, a yr after the catastrophe. Different tasks revolve round poverty and local weather change.

Nevertheless it was on the final US Open the place followers might really interact with Sharapova on a tennis courtroom. Though not a part of the draw, she nonetheless managed to be current at Flushing Meadows. Because of a two-yr cope with American Categorical, the monetary firm introduced a digital model of the Russian champion. You vs. Sharapovagave the prospect to any tennis fan in the course of the two weeks span of the event to play towards Sharapova in a simulated surroundings.

Because of HTC Vive headsets with VR digital know-how, tennis lovers have been put in the midst of a digital tennis courtroom and with a black stick (a tennis racket) might, or a minimum of attempt, return serves and rally some factors like actual champions.

This was attainable because of Reel FX, which used numerous methods used within the films. A movement-delicate digital camera first captured Sharapovas physique and actions. First filmed with a daily tennis outfit, she then wore movement sensors with a purpose to create a pc-made skeleton.  Then she was scanned by a 3D laser. The ultimate stage was to cowl the skeleton with a wire-body mesh to characterize the human pores and skin.

After particular results are utilized to the mesh, the ultimate product was an ideal digital Sharapova. This entire course of took roughly seven months, together with a number of testing on actions, to make it as pure as potential.


Her plans, in fact, dont cease right here. Shes at present engaged on her autobiography, which, based on Sharapova herself, ought to be revealed in 2017. Now shes working to be again subsequent yr stronger, aiming to seize a Slam title and the gold medal on the Olympics in Rio.