Bellator MMA and Curtis “50 Cent” Jackson announced a partnership on Thursday that includes a licensing and sponsorship deal.
According to the company’s press release, the deal includes a new apparel line based upon Jackson’s “Get the Strap” trademark as well as the integration of his elite champagne brand, Le Chemin du Roi, at future Bellator events.
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“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time,” said Scott Coker, president of Bellator MMA. “The ‘Get The Strap’ apparel line is just the beginning of many joint ventures we will explore together.”
Jackson has also agreed to re-invest his portion of the deal by offering $1 million in prize money to the winner of the upcoming Bellator Welterweight World Grand Prix that will air exclusively on DAZN.
“I am excited to partner with the Bellator Viacom franchise,” Jackson said, citing parent company Viacom. “As my relationship with Bellator deepens, you will see me moving into fighter management opportunities that will allow me to integrate top stars into both scripted and unscripted projects across the Viacom networks, as well as the other outlets I have access to.”
Upon completion of the deal, Jackson called himself the new “Don King” in a video posted to his Instagram account.
(Note: Strong language in the video below.)
View this post on Instagram
lm gonna put up a million cash of my own money up for the Winner of the Bellator Welterweight World Grand Prix. #Dazn #Bellator #lecheminduroi