LAS VEGAS, NV. – ESPN and Red Bull Media Home have teamed up with Intel Curie know-how to offer actual-time efficiency knowledge for athletes. The partnership goals to assist athletes make the most of their stats from actual-time knowledge to play higher.
The media aim of this partnership is to make sports and coaching extra relatable and entertaining for customers with on-display statistics. The purpose is for customers to be extra engaged of their coaching. Red Bull Media Home hopes this can transfer ahead its effort to combine knowledge into its content material creation course of.
ESPN might be that includes the actual-time know-how for its snowboarding protection of X Video games Aspen 2016 and will probably be putting in Curie modules into the snowboards used for the Males’s Slope type and Huge Air competitions. Actual-time knowledge like bounce eight, in-air rotation, and the pressure the boarder hits the bottom with shall be pushed to the TV studio for commentators. This won’t solely be good selling for the know-how, but in addition will let customers see the system in motion.
Talking on the announcement, Intel CEO Brian Krzanich, stated: “There’s a quickly rising position for know-how that’s directly transformative, unprecedented and accessible. With individuals selecting experiences over merchandise greater than ever earlier than, Intel know-how is a catalyst to creating superb new experiences attainable, and finally enhancing the world during which we reside.”
Intel is hopping on the bandwagon of motion sports like snowboarding and BMX stunts to increase its merchandise to different industries after its current 6.three % drop in revenue.
There’s a whole lot of competitors, Steven Holmes, Intel’s VP, says, but in addition lots of demand. “There are a whole lot of sports and health corporations that acknowledge the worth that know-how can deliver, notably to an athlete.”
Athletes can purpose to enhance their efficiency with knowledge akin to motion, pressure, velocity, and torque info via this know-how, and followers can comply with their favourite athletes with much more perception.