Many individuals watching the Olympics will possible be tuning in from the consolation of their very own residence. However these dwelling in america’ largest cities are all the time on the transfer, and NBC needs to assist them comply with alongside whether or not they’re headed to work, the grocery retailer, the practice station, or out strolling the canine.
So NBC’s Olympics division on Tuesday introduced a brand new partnership with Intersection, an organization that gives sensible metropolis and digital media options, to convey PyeongChang 2018 to New York, Chicago, and Philadelphia.
Utilizing hundreds of screens throughout the three cities, NBC and Intersection will show highlights, previews, medal counts, athlete profiles, and actual-time notifications. Within the lead-as much as Friday’s Opening Ceremony, teasers may also be placed on display.
“Our content material partnership displays a brand new strategy to storytelling in cities utilizing one of the crucial inspiring and unifying international occasions,” Intersection CEO Ari Buchalter stated in a press release. “With hundreds of digital screens throughout our cities and transit hubs, our partnership permits us to convey NBC’s protection of the Winter Video games to followers in completely new methods, and create distinctive content material and promoting experiences for shoppers.”
However the place are all these screens?
In New York Metropolis, the content material will probably be proven on the LinkNYC community of Wi-Fi-enabled digital kiosks masking most of Manhattan and elements of the opposite boroughs. In Chicago and Philadelphia, NBC and Intersection will unfold content material all through city screens in addition to digitally outfitted bus shelters and practice stations served by the Chicago Transit Authority and Philly’s SEPTA and PATCO rail strains, in response to NBC/Intersection.
“Whether or not strolling the streets of New York, driving the Chicago L, or ready in Philadelphia’s 30th Road Station, Olympics followers in these three cities shall be surrounded by the thrill of the Winter Video games,” Gary Zenkel, NBC Olympics’ president, stated in a press release. “Rising media platforms just like the LinkNYC community in New York Metropolis characterize one other approach for NBCUniversal to reassemble the tv viewers by extending the attain of our Olympic protection, content material and promotion to areas the place the American viewers now consumes media.”
On this chilly winter, although, many metropolis dwellers might choose to hail a journey as an alternative, and NBC has them coated for Olympics content material as nicely. On Wednesday, NBC and Uber introduced a partnership that may present curated Olympics content material to Uber passengers by way of the Uber app.
As soon as they start their journey, passengers can watch athlete interviews and highlights curated by NBC Olympics’ editorial workforce particularly for the automotive experience. The interviews will concentrate on athletes and broadcasters in transit from one occasion website to a different, offering recaps or anticipation for an upcoming occasion, NBC introduced.
“The Olympics unite the world in sport and we’re thrilled to be teaming up with NBC to attach Olympics followers throughout the nation with unique content material by means of the Uber app,” Amy Friedlander Hoffman, Uber’s Head of BD & Experiential Advertising, stated in . assertion. “For the primary time ever, Uber riders could have entry to Olympic highlights whereas on journey, bringing them nearer to the motion regardless of the place they’re going.”
Both approach, starting Friday night and persevering with for 17 days, commuters on foot, practice, bus, and automotive in America’s metropolises might be immersed within the Olympics expertise – even when they’re not house to observe Lindsey Vonn and Shaun White hit the slopes.