Interview With Forcite CEO On Building A Hi-Tech Helmet Company For The Action Sports World

Picture by way of Forcite

This can be a visitor interview carried out and shared by Clint Vojdinoski from Sports Enterprise Insider Australia.

Clever sports helmet know-how firm Forcite Helmet Techniques are plotting the trail to turning into main gamers within the sensible helmet know-how area.

Co-based by Julian Chow and Alfred Boyadgis, the corporate is presently sitting slightly below the radar in the mean time however are creating and creating merchandise with international potential.

Out of the corporate’s Sydney headquarters, they develop small, excessive-decision cameras for helmet manufacturers and producers in motion sports. The firm’s HD digital camera and pc techniques are embeddable into any excessive sports helmet, they’re non-invasive, exceptionally light-weight at lower than 50 grams and have the computation to do stay streaming, picture stabilising, stitching and imaginative and prescient compression and that’s only one a part of the image.

The way it interprets for the top consumer, Forcite’s complete know-how incorporates shareable options similar to efficiency monitoring, stay communication and statistics. It’s an upgradable IOT – web-of-issues – product which suggests it invitations customers to share experiences, and community and join with different individuals sporting the helmets to actually drive the product’s shareability.

Sports Enterprise Insider spoke with Forcite’s CEO Alfred Boyadgis and firstly requested why they’re creating such an epic product. “Proper now loads of know-how round video or should you name it a class ‘clever video,’ like 360 diploma video, digital actuality stereo video, common HD video, that’s all within the class of just about sensors and stitching. So we need to develop a system which is suitable with all of these cameras and as we develop new merchandise we will introduce realities to individuals. If you placed on this helmet and document this actually cool expertise we need to provide the purest level-of-view of being that individual on that run.”intro

Limitless Prospects

With the quantity of imaginative and prescient a consumer might seize it opens up quite a few sharing, group, interactive, even interconnected, prospects. One risk that isn’t misplaced on the corporate is any imaginative and prescient gathered by individuals sporting helmets with Forcite’s applied sciences might be viewable with digital actuality headsets, and as Boyadgis explains, “the best way a gaggle of individuals would edit one thing could be very totally different to the best way one individual edits one thing and shares it in comparison with two individuals and so forth. So all of them want their very own methods of amassing and mixing content material and sharing it with their associates. The extra individuals, the extra fascinating the footage and the extra collective the info. For instance, if I had an enormous staff of sports gamers they usually all had the digital camera techniques on and I used to be watching it at house I might then change to the factors of view of all of the gamers, I might put a digital actuality headset on and see what it’s wish to be that individual in that match and listen to who they’re speaking to and what they’re saying again and also you get this sense of being there which is what we actually need to goal in addition to constructing one thing that’s extremely small.

Forcite Helmet Techniques’ know-how is non-invasive and consists of GPS, HD digital camera and shareable options akin to stay communication the place customers can speak to one another on the slopes. Picture: Provided

“The different a part of it’s connecting different varieties of wearables to the product. Our imaginative and prescient of a sensible helmet is one thing you’ve purchased and that’s the first platform for shifting by means of new forms of know-how as they arrive out. It’s an interconnected IOT product which could be very totally different from the philosophy which present sensible helmet individuals are doing. We need to let the client construct what they need,” Boyadgis stated.forcite_alpine_02

It’s In The Helmet

In Forcite’s infancy, the corporate realised that they lacked the size in making an attempt to construct their very own helmets and perfecting the precision that helmet producers undergo in creating their helmets’ ergonomics, security scores, impression ratios and designs, as Boyadgis commented, “it makes you respect the thought and energy that goes into helmet design.”

The firm pivoted and took the route of manufacturing and licensing their know-how to helmet producers, Boyadgis added. “What we do is we put together a compact computational platform for wearables. Every model of the Forcite system is barely totally different from the subsequent one. We package deal it, seal it, get all of it in a module which inserts into their (producer) common helmets after which they’ve a sensible helmet!”

Aggressive Benefit

The area that Forcite operates in sees them come up in comparable conversations as corporations resembling GoPro, Skully and 360Fly however the comparisons don’t ring true, as Boyadgis defined their aggressive benefit over these companies. “For sensible helmets it’s actually how we create the consumer expertise and never compromise on security.

Forcite Helmet Methods CEO Alfred Boyadgis: “We make an clever pc system which is actually a GoPro on steroids with a bazooka or two strapped on.” Picture: Provided

“We make an clever pc system which is actually a GoPro on steroids with a bazooka or two strapped on. GoPro is a standalone motion digital camera system. We now have a special sort of platform the place you’ll be able to add extra “fighter pilot” like options similar to comms. Primarily Forcite needs to construct you into an X-wing pilot,” Boyadgis enthused.forcite_alpine_03


Forcite are at present concentrating on getting their know-how into snow sports helmets earlier than taking a look at shifting into different excessive sports similar to motocross and motorcycling.

Boyadgis stated, “we’re in no rush in any respect to place a motorbike helmet on the market. We get many requests asking us, ‘when is your motorcycling one popping out?’ Which is sweet as a result of the market is scorching for it. However for us we need to create an outstanding product that individuals are going to actually take pleasure in at a really aggressive worth level. Plus we’re engaged on some epic options we will’t speak about but for that line.”

The goal is to have their know-how inside helmets earlier than the top of the yr as there’s vital curiosity. “Our advertising isn’t large in the mean time, we’re sitting beneath the radar and that’s the best way we need to be in the intervening time. We’ll ramp that up fairly quickly. However at our prime, we have been simply getting 100 queries every week only for snow sports and for each two snow sport queries there was a motorcycling individual going, ‘what do you will have,’” Boyadgis stated.

That could possibly be helped alongside as the corporate is within the strategy of a capital elevating and Boyadgis defined. “We’re going to embark on it. I used to be looking forward to a Collection A capital elevating to broaden the know-how which I’m nonetheless very longing for however that’s nonetheless not until a lot later within the yr. We’ve obtained the correct quantity of capital proper now to do what we have to do.

“You need to hold it lean, quick and a smaller Collection A increase will assist us be a razor-sharp, quick workforce for the subsequent two years or so and we’ll be producing our personal income shortly.”

The Last Phrase

Lastly it comes down to making sure that every helmet embedded with Forcite’s know-how creates a very cool consumer expertise. The helmet needs to be technologically superior but retains the wearer protected. Briefly, it has to all the time be considerably helpful. Boyadgis provided his philosophy on design and why Forcite are targeted on being a consumer expertise first firm. “We gained’t put something in our product if we expect it’s going to be a distraction of some sort, consider this analogy, if I purchase an analogue watch it tells me the time so long as it ticks on my wrist however the secondary perform of this watch is to be a trendy merchandise, now, if I’m going out and purchase a Apple watch, for argument sake, the battery will die ultimately thus it isn’t an excellent merchandise at telling the time. But! For my part the Apple watch appears nice even when its off and is a press release greater than a watch. My level is, if a helmet runs out of battery it ought to nonetheless be a delight to put on, mild and efficiency targeted plus look tremendous slick.”

“That’s what we concentrate on, the whole cycle of from once I placed on a helmet, once I flip it on and off, when it runs out of battery, when it’s charging, they’re all states once they have to face alone as an efficient product. And that’s what makes good design, add a touch of Nitro circus depth and also you’re onto a winner.”