Standing on the sideline on the Coliseum because the Oakland Raiders took on the New York Jets final month, Raiders operating again Marshawn Lynch shook his dreads forwards and backwards to the beat of the music and danced. That is the Lynch individuals like to see, particularly greater than the person who says one or two phrases on the mic throughout a compulsory press convention.
Now, Bleacher Report and Facebook are giving followers extra of the dread-shaking, enjoyable-loving Lynch with a brand new 10-episode actuality collection referred to as “No Script,” which can comply with Lynch round as he interviews movie star visitors, check drives army tanks and messes round with science.
“No Script” marks Bleacher Report’s first reside-motion video present and is being produced by the corporate for Facebook’s Watch, a brand new part of Facebook devoted to professionally produced exhibits.
“Watch is just not a confirmed product but, however out of equity to Facebook, we’re optimistic about it because of the degree of funding they’re placing into this initiative,” Rory Brown, president of Bleacher Report, informed Digiday. “It doesn’t harm when there’s a licensing charge hooked up to this as properly, however Facebook has made this much less of a blind guess and extra one thing the place we’re capable of weigh the brief-time period, mid-time period and lengthy-time period potential of the present.”
In accordance with Reuters, Brown emphasised the significance of the sustaining Lynch’s genuine and “uncooked” fashion, however there’s nonetheless concern over how Facebook will handle offensive language. The debut episode begins with a warning that it incorporates mature content material, with the video together with profanity and crude language. Lynch proceeds to make use of an expletive that’s bleeped out within the first shot. The episode has drawn 1.2 million views.