What was in Patrick Reed’s gear bag in the course of the Masters? Not a predetermined suite of golf equipment and balls from any one of many main producers.
He did wield golf equipment from such fabled golf names as Titleist and Callaway, however at his personal discretion, not the businesses’, based on a BBC report. The champion eschewed conventional endorsement offers that may have netted him hundreds of thousands however pressured him to make use of a selected producer’s gear.
Whereas Reed might be seen at Augusta Nationwide in a shiny pink polo—he’s signed to a clothes cope with Nike, which mandates that its gamers put on pink for the ultimate spherical, BBC reported—he was in a position to decide on which golf membership he used for any specific state of affairs. The producers typically supply gear offers with golf equipment that may greater than get the job carried out, however Reed’s determination was based mostly on consolation.
And if he certainly sacrificed a possible windfall from his refusal to endorse a specific model, his inexperienced jacket greater than makes up for it.
Reed is slightly distinctive amongst athletes of any sport in his determination to not decide to a specific gear model. However with many corporations utilizing know-how to advance gear efficiency and specialization, anticipate to see extra athletes specializing in the instruments that permit them to carry out greatest, somewhat than agreeing to a broad endorsement deal.
We see Reed as prescient when he famous to the BBC that it’s “onerous to consider there’s one firm that makes 14 good golf golf equipment and an ideal golf ball for each participant.”