The Minnesota Vikings completed the 2017 season with their greatest document since 1998. Naturally, with success there comes thrilling, shareable moments. None of these moments have been greater than the “Minneapolis Miracle” — a thoughts-boggling, final-second landing catch by Stefon Diggs which propelled the Vikings to the NFC championship recreation.
Previous to cementing his standing as a Minnesota legend, Diggs was immortalized by “Skol Skribbles,” a Snapchat-based mostly social media marketing campaign the place numerous gamers have their group pictures reworked to suit their nickname. For instance, the Vikings’ shutdown cornerback, Xavier Rhodes, is understood by “Rhodes Closed.” Evan Garber, a Snapchat influencer, takes these names and creates Snapchat magic together with his drawings.
“This can be a distinctive course of as a result of it’s taking an concept conceived by followers, arising with a artistic option to improve it with artwork and save every step of the drawing alongside the best way so I can create a video showcasing the complete transformation,” Garber stated in a press release. “In the long run, it provides the followers a enjoyable and new approach to take a look at their favourite gamers in addition to drawings not often seen on this social media platform that they will share with associates!”
The pictures have been shared on a weekly foundation by way of the Vikings’ Snapchat. Followers are invited to aim their very own design which then has an opportunity to be shared on the staff’s Snapchat story.
We’re taking #TransformationTuesday to a brand new degree on @Snapchat.
Now we would like you to point out us what you’ve received!
?: vikings pic.twitter.com/xsg44Q6wwd
— Minnesota Vikings (@Vikings) January 10, 2018
Not solely have the Vikings launched drawing creations, but in addition they’ve developed some distinctive Snapchat stickers as properly.
“We’ve been doing Snapchat stickers all through the season,” Scott Kegley, Vikings Government Director of Digital Media and Innovation, stated on the SportTechie podcast. “We’ll submit a few of these stickers, after which you’ll be able to minimize them out and use them by yourself tales. We use them on our Snapchat Tales all year long.”
The group reported that roughly 35,000 individuals seen the Skol Skribbles marketing campaign every week.
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