MSG’s Counter Logic Gaming Secures Content Deal With OMEN By HP

An OMEN by HP show on the Gamescom 2016 gaming commerce truthful. (Photograph by Mathis Wienand/Getty Photographs for BIU)

Counter Logic Gaming, the esports firm during which Madison Sq. Backyard owns a majority stake, has inked a hardware and content material-creation partnership with OMEN by HP that may see esports gamers consulting on new gaming applied sciences and creating content material for social media and Twitch.

As a part of the deal, OMEN would be the official PC and monitor associate of Counter Logic Gaming (CLG), offering hardware for apply and competitors. Its emblem shall be on all official CLG group jerseys.

In trade, the gaming firm will create content material for OMEN’s Twitch channel, which can embrace participant stay streams, and contribute participant content material throughout all of OMEN’s social channels.

OMEN will host month-to-month streams with present CLG gamers or icons that may embrace a brand new streaming collection that function execs giving classes from prime esports titles, together with League of Legends, Counter Strike: International Offensive, Tremendous Smash Bros., H1ZI and Rainbow6. The CLG has groups throughout all of these esports titles. 

“We’ve already obtained some superior plans underway with CLG,” Chin Wu, HP’s AMS PC Gaming Advertising Supervisor, stated in a press release.

All through the partnership, OMEN and CLG will work collectively to offer gamers and coaches with assets to additional their improvement, whereas CLG gamers will seek the advice of with HP product engineers as they develop gaming hardware.

“We’re all the time looking for alternatives to reinforce CLG’s participant efficiency, and that makes OMEN by HP an ideal companion because the chief in gaming PCs the world over,” CLG COO Nick Allen stated in a press release. “We’re excited to advance CLG’s place in esports alongside OMEN by HP and create superb content material for the most effective followers in esports.”

SportTechie Takeaway:

Main know-how corporations, notably Intel and HP, have been increasing their presence in esports, simply as conventional sports proprietor are doing the identical. In November, Intel and OMEN introduced what they believed was the largest shopper model sponsorship of any esports property with a serious multiyear monetary and advertising funding in Blizzard Leisure’s Overwatch League, a brand new esports league that’s mirroring typical sports with metropolis-based mostly franchises. Twitch paid a reported $ninety million for the rights to stream the primary two seasons of the Overwatch League.

A serious incentive for each Silicon Valley and conventional sports house owners is the entry esports provides them to streaming know-how and youthful demographics. For each of these causes, the Golden State Warriors joined the North America League of Legends Championship Collection this yr (by which CLG additionally performs) with their new staff the Golden Guardians. In an interview with SportTechie in November, Golden State Warriors assistant basic supervisor Kirk Lacob stated the basketball franchise, which additionally has an NBA 2K League workforce, needed to study from esports because the world “shifts the best way it consumes.”