In the event you haven’t been following the Tour de France over the previous few weeks, you’ve been lacking out on unprecedented footage of the race from contained in the peloton. Though a number of groups have been granted particular exemptions by the Worldwide Cycling Union (UCI) finally yr’s Tour, that is the primary yr that every stage has been coated comprehensively by on-bike cameras, bringing viewers into the motion and capturing photographs in a approach that was not potential beforehand in probably the most prestigious of biking’s Grand Excursions.
Because of a brand new partnership between Velon and GoPro, and in cooperation with TdF organizer Amaury Sport Organisation (ASO), eleven WorldTour groups have been filming the Tour utilizing handlebar and seatpost-mounted HERO4 cameras. Touted as GoPro’s most superior digital camera ever, capturing 4K Extremely HD video, the standard of footage from inside one of many world’s most grueling competitions has been nothing in need of breathtaking. Viewers can entry content material, at no cost, on Velon’s web site and social media platforms in addition to by way of GoPro’s YouTube channel.
For skilled biking, this acceptance of leisure-enhancing know-how is a vital step in the direction of producing new pleasure and engagement for a sport that has skilled vital setbacks in recent times. Whereas onboard cameras have lengthy been part of motorsports and newbie biking, the UCI has been sluggish to welcome the know-how to its professional races.
So why the change of coronary heart? A lot of the credit score belongs to Velon, a joint business enterprise comprised of 11 UCI WorldTour biking groups that was shaped in late 2014. The group’s mission is to stabilize the financial future of professional biking, and one of many founding rules of the group is to deliver a brand new degree of pleasure to the followers by way of using new know-how. By partnering with GoPro, Velon has made spectacular progress in its objective to “convey followers nearer to the riders, races and groups.”
Not all groups have been supportive of Velon and its company strategy to financial stability within the sport of biking. Europcar supervisor Jean-René Bernaudeau advised the French newspaper L’Équipe that he’s towards turning biking into “a professional-fashion NBA league.” Nevertheless, he and different traditionalists could also be preventing a dropping battle because the extra ahead-considering groups embrace the Velon strategy, understanding the necessity to ship the adrenaline that followers need.
In the event you’ve missed a lot of the Tour de France, don’t fear. You possibly can view highlights on-line, and Velon and GoPro are dedicated to overlaying races during the 2015 season.
Along with being a contract author, Stacey Moses can also be the president of Blue Sea Artistic, a advertising and communications company based mostly within the DC space. Stacey is an outside fanatic, a Pittsburgh Penguins devotee, and has greater than a decade of expertise within the sports advertising world.