The NFL and Ticketmaster, which have a partnership that dates again to 2008, are extending their deal. Paramount within the new settlement is Ticketmaster offering the NFL with its subsequent-era venue software program, Presence.
Presence represents the transfer to a paperless, digital ticketing system. Utilizing proximity-based mostly know-how, Presence deploys a “faucet and go” system for followers to enter the stadium.
“Ticketmaster Presence will assist create sensible venues and provides followers simpler, safer methods to attend occasions,” Jared Smith, President of Ticketmaster North America, stated in a press release. “Delivering the definitive digital ticketing system offers content material holders just like the NFL highly effective new instruments to service their followers.”
Accessibility and ease of entry aren’t the one causes this software program makes ticketing easier. Venues that set up Presence — like Orlando Metropolis SC — may have entry to actual-time map-based mostly attendance reporting. This consists of information on the place tickets are traded and who’s attending.
As a result of the system eliminates the power for followers to duplicate bodily tickets at house, Orlando Metropolis noticed zero fraud by way of the primary ten video games of 2017.
Presence additionally shops primary info on ticket holders comparable to names, emails and telephone numbers. For many who are uncomfortable with this info being stored, they’ve an choice to seize an RFID-enabled ticket at will name. This manner, no info is shared with the venue.
“The confirmed power of Ticketmaster’s ticketing platform management and their capacity to deploy shopper-pleasant know-how to NFL followers at scale is what drove our number of them as our strategic associate,” Brian Lafemina, the NFL’s Senior VP of Membership Enterprise Improvement, stated in a press release. “We look ahead to implementing this new mannequin, which will set the usual of what subsequent era ticketing can present with a greater fan expertise, visibility and buyer insights that content material holders just like the NFL and our golf equipment are in search of.”
Ticketmaster will persevering with energy the official NFL resale market and also will validate tickets listed on different NFL licensed marketplaces.