The bottom line is that the NFL’s bottom line wasn’t affected in 2017 by anthem protests and shaky TV ratings.
Here are the numbers, according to Packers financials revealed Monday (via ESPN.com):
— The NFL distributed more than $8 billion in national revenue.
— Each team received $255 million.
— The revenue was up 4.9 percent.
According to Bloomberg — under the headline “Trump Trash Talk Can’t Touch NFL, Packers Financials Reveal” — the $8.1 billion was a revenue record for the league and a total that was slightly up from the league’s revenue total of $7.8 billion in 2016.
Bloomberg estimates that the NFL as a whole pulled in an estimated $14 billion in revenue in 2017, though, Bloomberg notes, “it’s impossible to know the exact number because the league no longer has to release any financial documents after dropping its tax exempt status in 2015.”
That’s where the Packers come in, as a publicly traded company. They offer a window into the NFL teams’ finances.
And, in short, Packers president Mark Murphy said, many owners’ dire warnings that it would be a tough season financially, in particular because of the controversy surrounding protests during the national anthem, didn’t reflect in the league’s income.