Boxing great Oscar De La Hoya is jumping into the MMA promotional world.
De La Hoya’s Golden Boy Promotions will promote a trilogy fight between Chuck Liddell and Tito Ortiz scheduled for Nov. 24 at The Forum in Inglewood, Calif. ESPN.com first reported the planned pay-per-view bout between the bitter rivals and De La Hoya’s involvement.
“I’m excited for our first Golden Boy MMA event,” De La Hoya told ESPN. “It reminds me of the first-ever fight I did in boxing [in 2002]. I’m going to see how this one goes, but just the way I did in boxing, I plan on becoming a regular promoter of MMA. There’s no reason I should only promote one sport.
DAZN: There’s a new way to watch fight sports — find out more
“I strongly feel MMA fighters are going to be pleased with the fact I’m entering the sport. Hopefully, we will sign some great fighters and go from there.”
Ortiz (19-12-1) last fought in January 2017 at Bellator 170 when he submitted Chael Sonnen in the first round. The former UFC light heavyweight champion deemed the bout his swan song, but he teased in May that he was interested in battling Liddell, his archnemesis, because he wanted to give fans the fight they have been waiting to see.
Liddell (21-8) will compete for the first time since getting knocked out by Rich Franklin at UFC 115 in June 2010, his third consecutive knockout loss. Shortly after that fight, UFC president Dana White convinced Liddell that he should hang up the gloves.
Liddell, 48, has defeated Ortiz, 43, by stoppage in both of their fights. He scored a second-round knockout at UFC 47 in April 2004 and then a third-round TKO at UFC 66 in December 2006 to retain his light heavyweight title. The latter contest marked the first time the UFC went over a million buys for a pay-per-view offering.