PGA Tour Launches Free OTT Channel On XUMO For Highlights, Interviews

Followers take pictures and movies of Tiger Woods on the PGA Tour’s Valspar Championship in Florida. (Photograph by Michael Reaves/Getty Pictures)

The PGA Tour has launched a free advert-supported streaming channel on video-on-demand service XUMO that may function entry to taped highlights, recaps, participant interviews, event previews and stay protection of sure holes.

The businesses say this marks the primary advert-supported PGA Tour over-the-prime channel obtainable on sensible TVs. It’ll function each stay and on-demand programming, including a free element to the suite of paid streaming choices the PGA already provides, together with via its personal PGA Tour Stay app, which is on the market for $5.ninety nine a month or $39.ninety nine yearly.

XUMO says the deal helps to solidify it additional as “the main free streaming tv firm.” Irvine, Calif.-based mostly XUMO delivers greater than one hundred forty premium digital channels on a direct-to-shopper platform/


Launched this weekend, the brand new golf channel is accessible on LG’s Channel Plus service, accessible by way of XUMO’s channel “IP-750” and throughout its distribution community that features sensible TVs from Hisense, Sharp, VIZIO and Panasonic. Beginning this week on the WGC-Dell Applied sciences Match Play in Austin, Texas, stay “Featured Holes” content material beforehand solely out there on PGA Tour Reside will even air on XUMO.

“The PGA TOUR represents one of the best in sports and leisure and XUMO is honored and excited to assist the TOUR distribute its channel for the primary time throughout sensible TVs,” Stefan Van Engen, Senior Vice President, Content material Programming and Acquisitions at XUMO, stated in a press release.

Luis Goicouria, the PGA Tour’s Senior Vice President of Digital Platforms and Media Technique, stated the XUMO partnership is part of the tour’s quest to “serve golf followers wherever they’re, and nevertheless they need to eat” the PGA’s content material, including that XUMO’s viewers is “extremely engaged.”  

SportTechie Takeaway:

The PGA Tour has grown more and more tech savvy over the previous few years as a part of an effort to reinvigorate the model and appeal to new generations of golf followers. In February, the league launched an augmented actuality app on Hololens constructed by Taqtile (SportTechie’s 2017 Excellent Startup) to provide followers entry to a digital tour of the TPC Scottsdale golf course with actual-time native climate and PGA Tour ShotLink knowledge of participant statistics. The PGA Tour advised SportTechie that it plans to launch an iOS augmented actuality app this spring. The brand new PGA Tour channel additionally comes as leagues and conventional broadcasters race to develop over-the-prime channels to draw shoppers who’ve divorced from costly cable packages.