Real Madrid, Samsung Partner For Twitter-Based Video Content Deal

MADRID, SPAIN – APRIL 10: Cristiano Ronaldo of Real Madrid CF jokes together with his teammates throughout a coaching session forward of their UEFA Champions League quarter remaining second leg match. A partnership between the membership and Samsung will make movies of behind-the-scenes content material like this out there to followers by way of Twitter. (Photograph by Gonzalo Arroyo Moreno/Getty Photographs)

A relationship born in 2006 continues increasing. Samsung has reached an settlement with Real Madrid to deliver unique content material to the membership’s followers by way of Real Madrid’s official Twitter account, together with submit-match interviews and behind-the-scenes coaching footage.

“We’re delighted that Real Madrid and Samsung guess on Twitter to convey high quality video content material that could be very fascinating for our customers. Twitter has all the time been the reference website to remark in actual time on sporting occasions, see and share the reactions with its followers and listen to firsthand the protagonists. With agreements like this, customers now entry related content material about what is occurring within the format they like probably the most: the video,” stated Simone Tomassetti, head of sports partnerships for Southern Europe Twitter, in line with a report from The Drum.

SportTechie Takeaway:

With one of many largest followings of any sports group on the earth (30.1M followers on Twitter), Real Madrid is creating new avenues for followers to eat content material, notably by way of social media. Along with this newest Twitter deal, final yr the workforce launched an eight-episode documentary collection on Fb Watch, ‘Hala Madrid’, which was solely filmed utilizing GoPro cameras.

The group has additionally discovered artistic methods to interact followers with know-how extra superior than Twitter and Fb. Final month they signed a cope with Dream VR, giving them an unique channel inside the Dream VR app. This made Real Madrid the primary sports group to have its personal 360/VR channel.