When fascinated by skilled tennis, one of many first pictures that involves thoughts is Wimbledon. It’s the oldest tennis event on the earth and has offered a few of the biggest moments in tennis historical past since its inception within the late 1800’s.
Wimbledon was residence to the Mahut-Isner match that lasted over eleven hours, the basic McEnroe-Borg battle of 1980, and a number of the greatest Federer-Nadal matches of their rivalry.
You possibly can see some fascinating issues across the All England Membership through the event, together with members of the Royal household and piles of strawberries and cream, however one factor you gained’t see is sponsorship. In fact, Wimbledon has sponsors, however you’d by no means know by watching on TV or going to a match. Nevertheless, there’s one main exception – Rolex.
Rolex and Wimbledon have been teamed up since 1978. The excessive-high quality watch firm is extensively generally known as the Official Timekeeper of the Wimbledon Championships.
The Rolex is called a luxurious watch, so its relationship with Wimbledon is sensible. The event and the game are fitted to an prosperous crowd that targets the identical viewers. The model has even focused notable tennis stars like seven-time Wimbledon champion Roger Federer and Caroline Wozniacki, who was the highest-rated feminine tennis participant on the planet for over a yr.
However what makes Rolex so particular? Why will Wimbledon promote its partnership with this model however not with a few of its many different suppliers? It could possibly be the trouble Rolex places into selling the event.
Rolex launched a multimedia dashboard on its web site utterly devoted to the event. One of many options the is reside-radio broadcasting of the matches on Centre Courtroom. There’s additionally an interactive scoreboard that hyperlinks to participant profiles and scores which are up to date in actual-time. It additionally has an interview with Federer the place he talks about his victories on the event and it even hyperlinks to Wimbledon’s official YouTube channel that provides the viewers a behind-the-scenes look that isn’t obtainable anyplace else.
The connection between Rolex and Wimbledon is clearly a strategic one. This has undoubtedly helped to make Rolex and Wimbledon the epitome of excessive-finish sports advertising during the last 30+ years. It’s essential to notice that Rolex has been greater than an abnormal sponsor for Wimbledon. Rolex has set the bar very excessive for different manufacturers who want to sponsor different international sports occasions. It’s any such revolutionary strategy that may hold this relationship recent and wholesome for a few years to return.
(Photograph Courtesy of Clive Brunskill/Getty Photographs Europe)