Snapchat, Under Armour Create Game Where Users ‘Practice Like Curry’

Dallas, TX – March 18, 2016 – American Airways Middle: Stephen Curry (30) of the Golden State Warriors throughout a daily season recreation (Photograph by Allen Kee / ESPN Pictures)

Steph Curry doesn’t drain pregame half courtroom photographs accidentally, he trains like loopy. A techie himself,  Curry has been linked to a number of coaching instruments that he makes use of often. He’s backed digital actuality, examined out sensory deprivation tanks and focuses on coaching his hand-eye coordination by way of FITLIGHT.

FITLIGHT trains response time and improves perform between the eyes and mind. It’s a collection of palm-sized discs which are both positioned on poles, a wall or the ground.

In Curry’s case, it helps with sensory overload when he’s on the courtroom. He’ll apply with discs positioned across the flooring. Every one lights up a unique shade which means Curry has to decide based mostly on what he sees.

Snapchat lately teamed with Under Armour to create a recreation permitting followers to ‘practice like Curry.’ It makes use of the FITLIGHT system the place customers are prompted to faucet lights within the order which they go off.

Under Armour took a very cool strategy,” stated Snapchat’s International Head of Artistic Technique, Jeff Miller, to Promoting Week. “They needed to duplicate what it was wish to be Steph Curry doing his coaching drills. So relatively than going to the fitness center, the intent of this drill is to duplicate response velocity.”

That is one thing that’s intrinsically related to the Under Armour model,” continued Miller. “Related to one among their star athletes, Steph Curry, and accomplished in an extremely enjoyable and playful method. So, whether or not it’s a recreation, whether or not it’s a video, you’ll be able to drive that engagement.”

Take a look at the sport right here:

With every profitable spherical extra lights are added and issues velocity up. With the sport being on Snapchat it permits customers to compete with their buddies.

Simply know that for those who get annoyed, you’re not in contrast to Steph. “That’s a reasonably robust drill that frustrates him,” stated Curry’s coach Brandon Payne in a February 2017 interview with Bleacher Report. “I do know once I’ve annoyed him, I’m doing my job, as a result of he isn’t gonna cease till he beats it. And belief me, irritating that man is getting harder and harder to do.”