SportTechie Startup Profile Collection: BodiTrak Sports Improves Athletes From The Ground Up

Jason Day, the #three ranked golfer on the earth, makes use of the BodiTrak mat to guage how he interacts with the bottom throughout his swing. (Picture by way of BodiTrak Sports)

New know-how from startup ventures is reworking the sports business. The mission of this collection can be to introduce startup corporations within the sports know-how area to a broader viewers and permit Founders of promising new ventures to inform their story. Be happy to contact us if you understand of a startup that must be thought-about for this collection.

Firm: BodiTrak Sports

President: John Thorp

Headquarters: Winnipeg, MB

 1. What’s your elevator pitch? 

BodiTrak Sports is a sports know-how firm targeted on the interplay between an athlete and the bottom. We construct instruments to assist coaches and athletes higher perceive their floor mechanics to enhance efficiency and keep away from damage.

2. Drawback & Answer

Throughout sports, the interplay between athlete and the bottom is significant – it has been studied and analyzed in analysis labs for many years. Our merchandise convey that perception to the skilled coach in an attainable and insightful method.

“I’ve each piece of know-how in my studio, but when I needed to decide one to assist a excessive handicapper I’d use the BodiTrak.” -PGA Tour, Teacher, Scott Hamilton.

three. Market – your goal market and the general market

Present Market: the coach or coaching skilled (golf, baseball, well being) who makes use of know-how to raised perceive and enhance athlete efficiency.

Future Market: Planning twin product monitor with launch of shopper-pleasant variations.

four. Enterprise Mannequin – how do you become profitable?

At present, our income comes solely from sensor hardware (MSRP of $2,000).

We additionally generate income from OEM partnerships.

5. Administration Group

John Thorp – President

Terry Hashimoto – VP Enterprise Improvement

Robert Golden – CEO

Andrew Frank – COO

Bruce MacFarlane – Chairman

6. What else would you like the viewers to find out about your enterprise?

Core to our firm is the assumption that merely offering one other knowledge stream is just not serving to the sports business. We assemble the main minds to our advisory boards.

This ensures our knowledge is introduced in insightful, actionable methods, but in addition that we lead the business with video-based mostly educational content material.

We lately launched a partnership with FootJoy, the main golf footwear model on a primary-of-variety footwear becoming undertaking. It’s a pure partnership between two management manufacturers, bringing consideration to the position of the bottom within the golf swing and defining golf footwear as gear.

And we’re getting nice suggestions those that really perceive the sport. “Understanding my gamers’ interplay w/ the bottom with Boditrak has been a recreation changer. We apply it to the PGA Tour vary every week – even minor changes in how golfers use the bottom pays massive dividends.” – Mark Blackburn

Bonus Query: In case you have been to ask any CEO to dinner who wouldn’t it be and why?

John Foley, CEO of Peloton. Peloton has constructed a dynamic sports know-how enterprise that mixes hardware, subscription content material and in-individual experiences. They’ve used hardware to turn into a subscription content material pipeline, with a tremendously passionate group. I really feel that BodiTrak’s future will contain most of the similar buyer pillars.