SportTechie Startup Profile Collection: SunGod Wants To Transform The Winter Sports Goggle Business

New know-how from startup ventures is reworking the sports business. The mission of this collection can be to introduce startup corporations within the sports know-how area to a broader viewers and permit CEO’s of latest ventures to inform their story.

Firm: SunGod

CEO: Zoe Armstrong

Headquarters: London

 1. What’s your elevator pitch?  one hundred forty characters, please.

SunGod creates merchandise which might be impressed by an infinite quest for the subsequent journey, produced from revolutionary new supplies and bought at a fairer worth than anyplace else available on the market.

2. Drawback & Answer

A whole lot of the ski and snowboard goggles available on the market today are over-priced, supply restricted design choices and don’t all the time final the course. From the expertise and success of our journey-proof sun shades, we knew we might convey a greater pair of goggles to market. So we began from the bottom up, to develop an revolutionary new goggle idea, that includes interchangeable and absolutely replaceable elements. For the final 2 years we’ve been working intently with our manufacturing companion, by means of numerous pattern iterations and rigorous product testing, to develop a complicated lens development that enhances distinction and optimises readability in all circumstances. By means of in depth creating and prototyping, SunGod Revolt Goggles have been born!

9f9fb44cb98244c5591fa9555e56358a_originalthree. Market – your goal market and the general market

Our main market is individuals who love the journey and the outside! Usually of their 20s and 30s, they take pleasure in all kinds of various sports, and have an appreciation of and want for prime quality eyewear, that may shield their eyes from the weather and look the half, however gained’t break the financial institution.

four. Business Mannequin – how do you generate profits?

For the launch of our goggles, we’ve chosen Kickstarter to showcase them to as large an viewers as potential! We promote all of our merchandise primarily on-line via our web site, in addition to via chosen sporting occasions that we companion with all year long, similar to Henley Royal Regatta (rowing), Cowes Week (crusing) andThe Freeride World Tour (snowboarding/snowboarding)! It’s a good way to satisfy a few of our present clients, increase our attain and additional develop our model id.

5. Administration Workforce – with titles

Zoe Armstrong – Managing Director

Alistair Watkiss – Artistic Director

6. What else would you like the viewers to find out about your enterprise?

Having simply launched on Kickstarter, it’s a very thrilling time for us! SunGod Revolt Goggles have been in improvement for the final 2 years and we’ve been overwhelmed with the constructive response on Kickstarter up to now! Our objective now’s to maintain the momentum going, in order that we will hold making the product higher and higher. If we will hit our newest stretch aim of £eighty,000, we’ll embrace a SunGod Revolt Capsule Case with each pair of Revolts! We’d love so that you can take a look at our marketing campaign.

Bonus Questions:

Should you have been to ask any CEO to dinner who wouldn’t it be and why?

It might be Tim Ferris! He’s been massively influential within the begin-up world and since studying The four Hour Work Week, he’s helped Ali and I to extra successfully handle an each-growing workload as a really small staff! His give attention to effectivity, streamlining key processes and tackling the duties which can actually transfer your small business ahead has been invaluable to our development… and he looks like a pleasant man too!

For those who might go to any sporting occasion, what wouldn’t it be and why?

The Winter X-Video games for positive! I watch it yearly, all the athletes step up and push their limits to absolutely the max and the environment appears electrical!