Stella Artois Gives Viewers A Hawk’s-Eye-View In Virtual Reality Wimbledon Ad

Rufus the Hawk in all probability has a greater view of the Wimbledon motion than any individual paying the steep £2,667 worth for a males’s single seat.

For people who haven’t heard of the twitter star, Rufus is a hawk that patrols the skies over Wimbledon, guarding towards pigeons which will interrupt the tennis event. Stella Artois, sponsor and official beer for Wimbledon, considered utilizing Rufus’ “hen’s-eye-view” of their newest digital actuality commercial.

The advert, not too dissimilar from Nike’s current Neymar digital actuality advertising scheme, makes use of the iPhone’s accelerometer in order that the viewer can get a 360-diploma view of Wimbledon and the encompassing grounds.

The video works greatest with some number of a digital actuality headset—Google Cardboard is suitable—and Stella Artois is freely giving a free headset on their UK Twitter account. However it’s also possible to get an excellent expertise simply from opening up the video in your smartphone’s YouTube app.

Stella Artois made an official app within the iTunes retailer via which to view this, titled “The Good Flight,” which can also be obtainable on Google Play. There’s an internet expertise as properly, which you’ll be able to go to right here.

The one disappointing a part of the commercial is that you don’t get precisely what Rufus can see, because the courts are empty all through the video. So you might have to buy a seat in any case.