With the assistance of augmented actuality, Tampa Bay Lightning followers might witness Martin St. Louis’ jersey retirement ceremony from Friday as in the event that they have been inside Amalie Area.
On Sunday, St. Louis took out a full-web page commercial within the Tampa Bay Occasions, an area newspaper that has 475,000 subscribers. By means of a Lightning partnership with native firm VidPic AR, followers might obtain the VidPic App and spotlight over the newspaper picture of St. Louis to see the No. 26 jersey being raised to the rafters.
It’s believed to be the primary know-how integration of its type, tying collectively an augmented actuality expertise with a jersey retirement in sports.
“We’re all the time on the lookout for new methods to interact our followers,” stated Eric Blankenship, Vice President of Advertising for the Tampa Bay Lightning in a press release. “This augmented actuality initiative allowed our followers to expertise a really particular night time differently. Simply as essential, it gave potential non-followers an opportunity to see what they missed.”
Together with viewing the jersey ceremony in print, followers might additionally level on the commercial on laptop computer and desktop units.
On the finish of 2016, about 10 professionals from the digital and augmented actuality business weighed in to debate the most important developments in sports that they’d be following over the subsequent 12 months. A continuing theme was the emphasis on AR and will it make a break via, just like what digital actuality had finished over the past calendar yr? We’re already seeing it, as groups just like the Lightning and Seattle Seahawks are weaving it into their digital advertising technique.
“The most important development that I’ll control is how many individuals begin to design and create augmented actuality experiences in comparison with digital actuality experiences. Every are fascinating applied sciences with their very own distinctive worth propositions, and I feel we’re at an thrilling inflection level the place augmented actuality begins to actually achieve some steam,” commented Brendan Reilly, Chief Government Officer of EON Sports activities VR.