The NHL kicked off its 2016-17 season final week and with the brand new marketing campaign comes a collection of sports know-how storylines to comply with over the subsequent eight months.
Right here are the highest 4 headlines and know-how angles SportTechie is following this season:
1. Pill Integration On Benches
The NHL lately wrapped up the 2016 World Cup of Hockey final month in Canada. All through the 2-week event, the NHL positioned pill-based mostly units on groups’ benches and across the rink for coaches to make use of at their discretion. Coaches had entry to actual-time recreation footage and highlights to help with coaches’ challenges in addition to tactical functions.
In contrast to the NFL with Microsoft, for instance, the NHL doesn’t have an official pill supplier simply but. For now, house groups are answerable for deploying tablets and subsequent video feeds for themselves and away groups to be used throughout video games for challenges. Whereas there are not any particular qualifications for the tablets, it is going to be fascinating to see if the shortage of uniformity impacts any challenges all year long or if there are any hardware points with sure tablets.
It is just a matter of time earlier than the league locks in a pill supplier, with Microsoft and Apple at present working with the NFL and MLB.
2. Monitoring Technology Is Put To The Check
“We’re able to embrace know-how that isn’t a gimmick,” stated Gary Bettman, NHL Commissioner.
Bettman remarked following an early take a look at the know-how being built-in into the World Cup of Hockey a month in the past, which included participant, referee and puck monitoring know-how. Offered by Sportvision, it was the primary use of the know-how in non-exhibition video games. Physique cameras worn by officers additionally gave followers and broadcasters a singular perspective of the whole lot occurring across the rink.
Oh, hiya there, Nuge! #TeamNA #WCH2016 pic.twitter.com/nXFotVglpi
— Edmonton Oilers (@EdmontonOilers) September 19, 2016
On the ice, monitoring units have been positioned in pucks and on the again of participant jerseys with a purpose to to trace actions all through the Air Canada Centre in Toronto. A few of the knowledge included puck and participant velocity, distance traveled, puck trajectory, participant ice time, zone time, photographs, shot distance, shot path and possession statistics.
Whereas the knowledge will ultimately show to be worthwhile to coaches and gamers, the NHL continues to be in testing mode like different know-how integrations it’s at present experimenting with.
Leagues just like the NFL are a couple of steps forward of the NHL when it comes to incorporating comparable types of participant monitoring know-how into common season video games. For the 2016 season, the NFL in collaboration with Zebra Applied sciences has carried out monitoring chips into gamers’ shoulder pads to seize totally different metrics like velocity, acceleration, deceleration, distance traveled and alignment.
For the same league-extensive rollout with the NHL, that might imply 30 totally different venues and franchises would have to be on board for all 1,200-plus common season video games and probably publish-season, too.
“I’m not underneath-estimating (the fee),” Sportvision CEO Hank Adams just lately informed Yahoo Sports. “To put all of this gear in stadiums is dear. So it comes right down to how we’re utilizing the info, what the consequences are going to be and what’s the profit to the followers. Is it value it?”
three. Upgrading Digital With BAMTech Partnership
In time for the NHL’s centennial yr, the league revamped its digital choices, together with a brand new NHL.TV tvOS app for Apple TV along with an up to date NHL app and the league’s equal of Main League Baseball‘s Ballpark app.
The new app, referred to as Area, was created by streaming companion and digital product supplier BAMTech, a current spinoff of Main League Baseball Superior Media. These followers on the 12 collaborating venues could have the chance purchase tickets and current them on their smartphones and in addition benefit from in-seat supply for meals and beverage.
NHL.TV, which is the league’ s OTT streaming service, will give die-exhausting followers and rope cutters the power to stream out-of-market video games reside in addition to on-demand throughout numerous platforms, reminiscent of iOS, Android, Xbox One, PlayStation 4 and Apple TV.
4. Digital Dasherboards Make Look
During the World Cup of Hockey, the NHL experimented with digitally enhanced dasherboards. The league labored with digital billboard firm Supponor to create augmented actuality dasherboards which are simply seen on tv.
Relying the place followers have been bodily watching the World Cup would decide what dasherboard messaging they’d see all through the event. The pc-generated imagery (CGI) know-how displayed advertisements in another way throughout the U.S., Canada and internationally, too.
Two years in the past, the NHL examined “dynamic dasherboards” that would come with digital promoting know-how and permit away broadcasters promote their very own promoting stock, with extra anticipated experimentation through the 2015-sixteen season.
Nevertheless, additional testing wasn’t carried out till the World Cup of Hockey in September.
“The most fascinating factor from a sponsor standpoint, and one thing that’s instantly highly regarded, is the visually enhanced motion boards — what we euphemistically name ‘erase and substitute’ know-how — which we haven’t utilized in our recreation earlier than,” NHL Deputy Commissioner Invoice Daly stated final month. “We’ve got digital advertisements that we’ve used on the boards earlier than, however we’ve by no means changed dasher boards, and we discovered that by creating the digital dasher boards you possibly can truly create a cleaner look, a extra distinct and distinctive search for a single advertiser, which has been very engaging to our company sponsors.”
ESPN utilizing CGI advertisements on the boards to cowl those within the area (like Tim Hortons). Fascinating. #WCH2016 pic.twitter.com/BjMfFuxJQx
— Greg Wyshynski (@wyshynski) September 17, 2016
With all the testing and dialog round digital promoting, it is just a matter of time earlier than it’s accredited by the Board of Governors, both for subsequent season or additional down the street. I additionally wouldn’t be stunned to see extra testing in the course of the 2016-17 season at giant-scale occasions such because the NHL All-Star Recreation.