The Top 5 Technology Storylines Impacting International Champions Cup

NEW YORK — The International Champions Cup, a collection of worldwide membership soccer matches that features 12 matches performed throughout eleven cities all through the USA, is one tech-savvy event based and hosted by Relevent Sports activities.

Followers attending matches in addition to these unable to make it in individual might be impacted by tech. For the gamers, they’ll expertise it as properly. And the know-how has come a great distance.

Daniel Sillman, Director of Enterprise Improvement at RSE Ventures — of which Relevent Sports activities is a division — recalled that when the ICC partnered with NextVR in 2015 to stream the first reside VR broadcast of a serious league soccer match, there was a 3-digital camera setup to seize the motion between Manchester United and FC Barcelona at Levi’s Stadium.

Two years later, there will probably be 12 VR cameras capturing El Clásico Miami in a July 29 rivalry match at Exhausting Rock Stadium between Actual Madrid and FC Barcelona together with a VR Middle on the Casa Clásico fan fest so followers can watch highlights from eight different previous matches courtesy of NextVR.

“That creates a completely new alternative for manufacturers to the touch shoppers outdoors of the match itself,” Sillman stated at Hashtag Sports activities.

Listed here are the highest 5 tech storylines impacting the International Champions Cup:

Digital actuality

NextVR may have a reside broadcast of El Clásico Miami and in addition launch spotlight content material for 9 different matches two days after every match has been performed. The highlights package deal begins with Manchester United’s 2-zero win in Houston towards Manchester Metropolis, which can be obtainable on the NextVR app on Saturday.

Followers will want a Samsung Gear VR headset or Google Daydream View together with a suitable smartphone to entry the content material.

The reside broadcast of El Clásico Miami will embrace devoted announcers and the halftime present that includes Marc Anthony and behind-the-scenes footage unique to VR. There was a pre-event present in VR that includes former USMNT standout Cobi Jones, and there can be a recap present that includes prime performs from all through the matches NextVR is overlaying.

“The ICC gives a premium viewing expertise whether or not you’re within the stadium or at residence and this partnership will play a key position in following via on that promise,” Relevent Sports activities chief business officer Bruce Bundrant stated in a press release.

Sillman stated the VR content material might be thought-about new stock that may be an enhancement and complementary to the protection on ESPN’s household of networks relatively than something that may cannibalize the TV broadcasts or stadium expertise.

Fan app

Followers who obtain the free ICC Fan Passport app can take part in a social rewards program by which they will earn badges by partaking with membership and sponsor activations at fan fests that may be redeemed for jerseys, pre-recreation area passes and seat upgrades. RFID encoded wristbands could be collected all through Casa Clásico.

Followers may even obtain entry to content material together with the Rep Your Membership Meme Generator, interactive Membership social pages, and a lightshow that permits followers to showcase their group delight whereas lighting up the sky at choose ICC matches.

“We’re excited to companion with Thuzi to create a very immersive expertise for followers of the ICC,” Relevent Sports activities CEO David Tyler stated in a press release. “The ICC prides itself on providing followers a premium expertise main as much as and all through each match. ICC Fan Passport permits us to additional interact with followers whereas rewarding them for the loyalty and dedication they’ve proven over the previous 5 years.”

Wearable sensors

Earlier than the event, FC Barcelona had the WIMU Professional participant monitoring system put in at Camp Nou, the membership’s 15 pitches and recuperations areas to watch and gather knowledge from gamers at coaching periods and choose matches.

In collaboration with the Barca Innovation Hub, FC Barcelona signed with WIMU Professional for the season to offer wearable sensors that monitor actions, biometric knowledge and positional knowledge for insights that may result in tactical analytics for coaches and knowledge for the medical employees for the aim of damage prevention.

Behind-the-scenes video

Dugout has partnered with the ICC and Relevent Sports activities to supply unique unique video and behind-the-scenes content material for the golf equipment, event organizers, sponsors and associates.

The ICC may have a devoted channel on Dugout for customers as videographers will accompany FC Barcelona, Actual Madrid, Manchester United, Manchester Metropolis, Tottenham Hotspur, A.S. Roma, Juventus and Paris Saint-Germain across the event and be embedded inside their camps to seize footage from coaching and contained in the dressing rooms.

“With entry to resorts, staff planes, coaching periods and extra, our customers will be capable of take pleasure in Dugout’s distinctive model of movies all through the ICC event – giving followers unparalleled unique entry to the golf equipment and gamers participating,” Dugout chairman Elliot Richardson stated in a press release.


Fanatics and the ICC have an expanded omnichannel retail partnership. Fanatics this yr will function in-venue retail for all 12 matches happening throughout the U.S. and energy the web event store, that gives entry to membership merchandise and memorabilia.