The controversial Nike ad featuring Colin Kaepernick will air during the NFL season opener Thursday night between the Falcons and Eagles.
The ad, which commemorates the 30th anniversary of Nike’s “Just Do It” campaign, is voiced over by Kaepernick and features Serena Williams and LeBron James.
At the end of the commercial, Kaepernick turns to the camera and says, “So don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit pic.twitter.com/Wd5L42egV8
— Nike (@Nike) September 5, 2018
The ad has garnered both praise and criticism for featuring Kaepernick, who became a polarizing figure in the NFL after he began kneeling during the national anthem in 2016 to protest police brutality and social injustice.
Both Williams and James have supported the ad, while President Donald Trump said it “sends the wrong message.”
The NFL released a statement Tuesday saying the issues raised by Kaepernick “deserve our attention and action.”
Last November, Kaepernick filed a grievance against the NFL in which he alleged the league and franchise owners colluded to keep him from signing with another team. An NFL request to dismiss the case was denied last month, meaning there is sufficient evidence for it to go to an arbitrator.