Tennis superstar Serena Williams, kicking off Breast Cancer Awareness Month in October, posted a music video on her Instagram page in which she appears topless and sings “I Touch Myself” as a reminder for women to do self exams because of importance of early detection.
“Yes, this put me out of my comfort zone,” Williams says in the post accompanying the video, “but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key — it saves so many lives. I just hope this helps to remind women of that.”
A 23-time Grand Slam singles winner, Williams sings the Divinyls song acapela in a partnership with “I Touch Myself Project.”
“I Touch Myself Project” was launched in 2014, after the death from breast cancer of Chrissy Amphlett of Divinyls. The project was created in Amphlett’s honor “with a mission to create educational forums that remind women to touch themselves.”
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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself