Women’s Tennis Association Partners With Chinese Video Content Platform To Grow Audience Reach

China’s on-line video content material service platform, iQIYI, is constant to provide customers extra entry to international sports broadcasts. iQIYI recntly signed a 5-yr settlement with the PGA TOUR that permits customers to stream greater than forty PGA TOUR tournaments a yr. And now, iQIYI is collaborating with the Women’s Tennis Association for a ten-yr deal that may give followers by no means-earlier than entry to ladies’s tennis.

The contract between WTA and iQIYI is about to start in 2017. The settlement provides iQIYI streaming rights to over 2,000 skilled ladies’s tennis matches. That features single and double matches, highlights and participant interviews. Broadcasts might be obtainable each in English and Chinese and viewers can entry the movies from iQIYI’s on-line, cellular and OTT providers. IQIYI permits customers to pick their most popular match from a variety of courts and it offers multi-courtroom transmission throughout main tournaments.

This cope with the WTA is coming at an ideal time with the rising reputation of girls’s tennis in China as a consequence of Li Na profitable the French Open in 2011 when she was the primary Asian feminine Grand Slam singles champion.

Geng Xiaohua, iQIYI Senior Vice President, explains, “Since we have been established in 2012, iQIYI Sports activities has featured tennis as a part of its core programming and has broadcasted WTA tournaments, together with the China Open, Huajin Securities WTA Elite Trophy Zhuhai, Dongfeng Moto Wuhan Open, Tianjin Open and Guangzhou Worldwide Women’s Open. As probably the most influential ladies’s sporting occasion on the planet, WTA attracts a excessive-finish viewers, which is an ideal match for iQIYI’s younger, upwardly-cellular consumer base.”

The IQIYI’s offers with the PGA TOUR and the WTA usually are not solely benefiting the corporate, but in addition the sports leagues. Every partnership permits iQIYI customers to stream tournaments on-line and on cellular units. Leagues just like the PGA TOUR and the WTA at the moment are capable of broaden to a worldwide degree and improve their fan base. This might change the best way shoppers watch sporting occasions.

“This can be a first-of-its-type partnership for the WTA in China,” stated the WTA President, Micky Lawler. “IQIYI’s platform reinvents our digital supply in China consistent with the brand new methods followers eat sports and leisure content material today, and sooner or later. We’re thrilled to be working with a companion who absolutely embraces every little thing that’s distinctive and premium about our sport.”