Yahoo Continues Its Live Sports Streaming Push With New NHL Partnership

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Final fall Yahoo streamed a Jaguars vs. Payments recreation in London that reportedly achieved 15.2 million distinctive viewers. In the present day, Yahoo determined to construct off this digital success by saying a cope with the Nationwide Hockey League the place it can ship reside, out-of-market video games at no cost.

Beginning tomorrow, March eleventh, U.S. followers will have the ability to stream the NHL “Recreation of the Day” as much as 4 days every week. Moreover, in recreation highlights can be offered throughout every of those video games in addition to “Better of the Day” and “Better of the Week” prime performs and postgame highlights.

This deal will finish when the 2016-17 common season is over.

The primary Recreation of the Day stream would be the matchup tomorrow between the Flyers and the Tampa Bay Lightning.

By persevering with with streaming stay sports, Yahoo is making a push to attract within the coveted millennial market with their transitioning viewing habits. Yahoo can also be hoping that going this route with streaming will assist their general enterprise be extra engaging to non-public fairness buyers as they’re reportedly entertaining gross sales prospects.

Yahoo’s profitable NFL stream in 2015 helped set the inspiration for extra streaming partnerships with the PGA, MLB and eSports. So this NHL deal is a logical development for this technique.

As Phil Lynch, Yahoo’s VP of media partnerships informed Selection, “This alliance brings us one step nearer to offering followers a stay skilled sporting occasion each day, on Yahoo, utterly frictionless and without spending a dime — no cable subscription or authentication required.”