Zepp: The Road To Tracking 100 Million Swings

Pictures courtesy of Zepp

They are saying apply makes good proper? Whether or not you have been an athlete as soon as upon a time, or determine as one now, each athlete is aware of the significance of repetition and striving to realize your objectives – regardless of how grand or minute these objectives could also be. As a former athlete myself, I’ll all the time keep in mind the numerous hours spent doing tedious drills and monotonous workouts that wanted to be finished with a purpose to enhance my recreation.

In today’s world of sports, athletes in any respect ranges are pushed to enhance their recreation utilizing each science and progressive know-how, with a view to take their talents to the subsequent degree. It doesn’t matter should you picked up a golf membership for the primary time today, or have been swinging a baseball bat because you have been 5 years previous. The great thing about sports is that regardless of your degree of expertise or experience, there’s all the time room for enchancment. And in today’s aggressive sports environments, many corporations try to offer athletes of any degree the instruments they should enhance their recreation.

Which is exactly the place Zepp is available in.

When their journey first started, Zepp set out with one objective in thoughts – to efficiently fuse significant knowledge and sports as a cohesive unit. Utilizing 3D visuals, interactive coaching instruments and a palms-on strategy to enhancing one’s talents, Zepp takes the expertise of a coach and places it within the consumer’s arms.

In November 2012, Zepp set out on a mission to vary the best way athletes play and apply, introducing a solution to “monitor” one’s golf swing and present areas of enchancment for one’s personal private swing. Since November 2012, the corporate has expanded to monitoring quite a lot of sports resembling golf, tennis, baseball and softball and has been a pacesetter within the digitization of sports since their first product, the GolfSense. Inside the final 4 years, Zepp has improved consumer expertise by introducing progressive elements of their 3D analyzer. The most up-to-date of those elements is the brand new Zepp 2, which features a “Sensible Coach” evaluation-offering consumer with actual face-to-face teaching critiques immediately on their smartphone, in addition to instantaneous suggestions by way of a Bluetooth app.

“Our main aim is to assist athletes enhance their recreation. We need to assist them hone in and see that precise knowledge to assist them enhance their particular person sport”, explains Lisa Beachy, Director of PR and Partnership at Zepp. “At Zepp, we need to proceed to make the most effective product and see that come to life by way of the efficiency of athletes. We measure our enchancment on their enchancment.”Image1_Hero_Zepp2_BatMount_iPhone_BatPlane

Figuring out themselves as a “firm of athletes”, Zepp dedicated themselves right into a creating an organization that appealed to athletes as a method to enhance their efficiency, whereas growing motivation and permitting athletes to succeed in their full potential.

“What our product permits you to do is to have a standard language on a platform that you simply didn’t have earlier than” says Pat Shea, Product Supervisor of Golf and PGA Professionals at Zepp. “To be capable of assist outline in 3D and have a commonality in that language, you’ll be able to then bodily really feel what it’s like. It tells you what you want to do, as a way to get to the place you need to be.”

Instantaneous suggestions is likely one of the key parts that make Zepp stand out amongst others within the area of sports and improvement coaching. With the power to trace every particular person swing, Zepp offers its customers with immediate suggestions and removes the necessity to watch movies of professional athletes on-line to be able to enhance your recreation.

Talking of professional athletes, Zepp has labored with quite a lot of nicely-recognized names together with Keegan Bradley (PGA), Michelle Wie (LPGA), Mike Trout (MLB) and David Ortiz (MLB) simply to call a couple of. Trout is a serious supporter of Zepp, and was beneficiant sufficient to provide a few of his personal suggestions.

“On this recreation you need to put within the work to enhance” says Trout. “Zepp’s sensor helps me perceive on how my swing seems to be via the zone to maintain working in the suitable course.”Pro_Player_Asset_Trout

There isn’t a doubt that Trout is used to placing in his justifiable share of labor with the Zepp sensors, as are the group of athletes and customers everywhere in the world who’ve been recording their swings and enhancing their recreation. Just lately, Zepp’s sensors recorded an enormous milestone, as they documented a complete of 100 million swings utilizing the product. To put that quantity extra in perspective, the equal variety of swings by sport is as adopted:

  • 100 million swings = 617 MLB seasons (years).
  • 100 million swings = 1 million rounds of golf.
  • 100 million swings = 300K tennis matches with a view to get to 100 million swings.

Roger L. Thompson III, an novice golfer and the consumer who recorded the 100 millionth swing, mentioned with me how Zepp and it’s merchandise have helped him enhance in all sides of his recreation.

“Once I first began enjoying golf, I noticed how meticulous the sport really is.” Says Thompson III. “The place your arms should be and the way it’s a must to be constant together with your shot, I instantly had questions on tips on how to enhance. I truly noticed Michelle Wie on a business associated to Zepp’s product, and determined to purchase it proper then and there. As soon as I noticed I might have immediate suggestions on my swing, I knew I needed to get it. The means I take a look at it’s, if in case you have no path, you’re going nowhere quick.”Image2_Golf_devices_watch_sensor

Earlier than shopping for the sensor, Thompson III had a gentle routine of working towards his expertise through the week; tediously engaged on areas he needed to enhance on. Methodical repetitions of skimming the grass and taking follow swings have been accomplished earlier than even hitting a ball off the tee, as Thompson III questioned how lengthy it might take to really enhance. However after shopping for the Zepp sensors, Thompson III described what he referred to as the “really feel”, because it translated into what has grow to be the “actual”.

“Every individual is totally different, and the Zepp sensor involves you in your personal language. It’s all the time good to get one thing that’s best for you, and I feel the development of enhancing has made me really feel so completed and that I can do extra” Thompson explains. “You get a way of feeling nice for your self, you sit again and also you say ‘what else can I do?’ Everybody needs on the spot gratification, nevertheless it’s about figuring out find out how to use it when you get it. Zepp isn’t promoting a tool, they’re promoting an concept.”